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Emma: Savings App reviews

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4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Great insight into my spending and saving

5
I started using Emma for the last month it recognises transactions and the Emma pro allows me to customise my category if spending. Emma has shown me where I waste money and can show me cool reports including savings and pensionbee. Reviewed on: 16th January 2019
Joey Chatterjee's avatar
Joey Chatterjee

Showing such progress!

4
It’s really innvigorsting having an app/service like Emma around. The app is very useful for anyone, from the financially savvy to the opposite. I’d recommend everyone to at least give it a try, especially those with traditional high street banks, it allows for greater insight and is very empowering. Reviewed on: 15th January 2019
Tom Warren's avatar
Tom Warren

Great customer communication

5
While I haven't had any problems with the app... I love how I am kept up to date with development via twitter Reviewed on: 5th January 2019
Goldie's avatar
Goldie

Great app for budgeting.

5
This app makes it really easy to budget by tracking everything on one place. They are constantly rolling out new features which make the experience better. Great UI and features. Life changing app. Reviewed on: 4th January 2019
Robert Norrie's avatar
Robert Norrie

How online banking should be!

5
One of the big banks will buy this little app sooner or later if they are to have any chance of keeping pace with challenger banks like Monzo/Starling. Reviewed on: 4th January 2019
George Gardiner's avatar
George Gardiner

Great product

5
Very useful app with great design! Reviewed on: 4th January 2019
Chris's avatar
Chris

Got me out of the red and into the black

5
Great app that brought simple financial management to myself and family. Have already recommended to others and they have all started to see the benefits. Well done Emma Reviewed on: 4th January 2019
Rob Byrnes's avatar
Rob Byrnes

Best fin tech management app.

5
It's a great app. They know what they want to achieve and focus on the user experience. Reviewed on: 4th January 2019
Idris Ahmed's avatar
Idris Ahmed

Digitising your finances, dragging banking into the future

5
Helped me take control of my finances which are spread across multiple current and savings accounts, credit cards, investments. All the power of a challenger bank feed like monzo/starling, but for the slow-moving institutions. Heartily recommend to all who will listen. New features added consistently and their support is superb. A great free service and will have no hesitation subscribing once the option is released. Reviewed on: 4th January 2019
Robert Brighton's avatar
Robert Brighton

Perpetual evolution

5
Any issue? No worries support will reply sometime even late in the evening. If they can't fix it be assure it will be in their pipeline for the coming weeks. Great experience I tried many different account management tool and none of them pleased me as much as Emma Emma keep updating users on what's coming next or if there is an ongoing issue. They also listen to feedback and try to implement them ASAP if they make sense. Reviewed on: 4th January 2019
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Brice DM

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