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Emma: Personal finance app reviews

4.88
Based on 3,559 reviews, last reviewed 17th Mar 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
11%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

The Emma personal finance app helps you take control of your money.

Using the Emma app, you can build your credit, save more and spend less. It’s a financial membership which has different tiers. You can get started with the Basic plan which is free or opt for a paid membership which comes with more benefits.

Emma app reviews help you find out what it’s really like to be a customer. If you’ve used the Emma app before, you can also leave a review and share your experience.

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Emma Personal finance app reviews (3559)

Great insight into my spending and saving

5
I started using Emma for the last month it recognises transactions and the Emma pro allows me to customise my category if spending. Emma has shown me where I waste money and can show me cool reports including savings and pensionbee. Reviewed on: 16th January 2019

Showing such progress!

4
It’s really innvigorsting having an app/service like Emma around. The app is very useful for anyone, from the financially savvy to the opposite. I’d recommend everyone to at least give it a try, especially those with traditional high street banks, it allows for greater insight and is very empowering. Reviewed on: 15th January 2019

Great customer communication

5
While I haven't had any problems with the app... I love how I am kept up to date with development via twitter Reviewed on: 5th January 2019

Great app for budgeting.

5
This app makes it really easy to budget by tracking everything on one place. They are constantly rolling out new features which make the experience better. Great UI and features. Life changing app. Reviewed on: 4th January 2019

How online banking should be!

5
One of the big banks will buy this little app sooner or later if they are to have any chance of keeping pace with challenger banks like Monzo/Starling. Reviewed on: 4th January 2019

Great product

5
Very useful app with great design! Reviewed on: 4th January 2019

Got me out of the red and into the black

5
Great app that brought simple financial management to myself and family. Have already recommended to others and they have all started to see the benefits. Well done Emma Reviewed on: 4th January 2019

Best fin tech management app.

5
It's a great app. They know what they want to achieve and focus on the user experience. Reviewed on: 4th January 2019

Digitising your finances, dragging banking into the future

5
Helped me take control of my finances which are spread across multiple current and savings accounts, credit cards, investments. All the power of a challenger bank feed like monzo/starling, but for the slow-moving institutions. Heartily recommend to all who will listen. New features added consistently and their support is superb. A great free service and will have no hesitation subscribing once the option is released. Reviewed on: 4th January 2019

Perpetual evolution

5
Any issue? No worries support will reply sometime even late in the evening. If they can't fix it be assure it will be in their pipeline for the coming weeks. Great experience I tried many different account management tool and none of them pleased me as much as Emma Emma keep updating users on what's coming next or if there is an ongoing issue. They also listen to feedback and try to implement them ASAP if they make sense. Reviewed on: 4th January 2019

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