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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
600% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
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1%
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0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Amazing personal finance app

5
It’s pretty, it’s polished and it does exactly what it should. This app has realy changed the way I think about my spendings and it helped me a lot in planning my budgets so I can stay on top of my money! Simple and beautiful design yet powerful and feature rich. Easy to navigate and understand. Just awesome! Reviewed on: 30th November 2018

Easy to use and understand

5
It is simply delightful service that can help you budget with a few single clicks. I’m impressed with the service. Reviewed on: 30th November 2018

Stunning

5
The insights this app has given are brilliant. I can see everything I need in one screen, it’s beyond helpful and it looks stunning too. Brilliant app. Reviewed on: 30th November 2018

Amazing app

5
The app is fantastic and the constant updates are great. It has helped me get control of my money! Emojis in emails are a bit cringy though. Reviewed on: 30th November 2018

Eye opener

5
This app has helped me see our expenditure and how often we do things. I've been able to set targets for saving and known where saving could be made. The sport team are always available to answer any question and take suggestions very positively. Already recommended the app to family and friends and they to have had an eye opener. Reviewed on: 30th November 2018

Huge potential

5
This is a very smart way of aggregating complex finances, for example I have a personal current account with Monzo and a joint current account with Nationwide. When they get my Savings with Marcus and credit card spending with Amazon MasterCard I shall be s very happy bunny (or should that be gummy bear) indeed! Reviewed on: 30th November 2018

Clean and easy app

4
Having used similar apps in the past (Yolt) I was drawn to the clearer design within Emma where it's easier to view your financial position. The progress being made on features is impressive with quick delivery. Reviewed on: 30th November 2018

Smart App

5
Easy to use, gathers all financial information in to one place, helps to budget and see where you are spending. Reviewed on: 30th November 2018

Amazingly helpful app

5
Let's me change my payday to 4 weekly, gives me the ability to easily set budgets and compare my spending each monthly to see if there's any trends, notifications are useful and not too many. All in all a great well rounded app that is constantly developing despite already being so good, glad I found it. Reviewed on: 30th November 2018

Amazing app - great features

5
Love the flexibility and features, have been using it for about 6 months. Had previously used Bill Guard which was a US product. I’ve tried various apps since and this is the one to keep! Reviewed on: 30th November 2018

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