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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great Value and Good Customer Service

I've been with Purely Pets for about 5 years now and they've always had the best cover for the best price. Great customer service too! Reviewed on: 10th July 2019

Excellent Pet Insurance

Purely Pets are great cover and value for money. Plus fantastic customer service. Reviewed on: 10th July 2019

Simple the Bear!

Purely Pets is an outstanding pet insurance company. Claims settled quickly and with no fuss and good value for money. I’m delighted Reviewed on: 10th July 2019

Good pet insurer

Very easy to deal with. Give us peace of mind. Reviewed on: 10th July 2019

Friendly and Competitive

I’ve always had good service from this company, friendly over the phone and very upfront with costs, renewal procedure and easy to get hold of. Thankfully not needed to claim so far but reassuring to have the back up of a trustworthy company if needed! Reviewed on: 10th July 2019

Top quality pet insurance

Purely Pets is an excellent pet insurance . I have been with them for 6 years , and with s bouncy springer spaniel had to make a few claims. They deliver exactly what they promise and there are policies to suit your pets age and needs . I am very happy with them . Reviewed on: 10th July 2019

Cheap, but not sure that they're the best to use

Sometimes difficult to get all the things sorted Reviewed on: 10th July 2019

Best comprehensive policies at great prices

Excellent customer service polite and helpful, very competitive prices with full cover. Reviewed on: 10th July 2019

Good policies at competitive price.

As the owner of an older dog the monthly premium is still very competitive compared to other providers for the same level of cover. Very satisfied customer. Reviewed on: 10th July 2019

Have always been brilliant

Put in 2 claims and both have been handled professionally and to a very high standard, even when the vet got the pet details wrong on the claim form. Reviewed on: 10th July 2019

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