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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Saved my dog max :)

max was diagnosed with IMHA, and was critically ill. He needed several transfusions, operations and hospital care. Purely pets paid all my claims with no quibbles, which was a big relief as it was a difficult time and a lot of money. Max is now happy as ever and slowly recovering. Reviewed on: 10th September 2020

Purely pets

Brilliant and easy to use , definitely recommend them Reviewed on: 10th September 2020

Great service and Value

We have insured our 2 year old cat through the Purely pets for two years and just renewed for a third . They are ther when you want them and provide quick responses when you claim . Other pet have increased policies heavily but I thought the level of increase on renewal after a claim was very fair Reviewed on: 10th September 2020

Great value and great customer support.

My experience of purely pets is only a positive one. Every time I have a question about my policy or about levels of cover they are only too happy to help. There great customer service staff are quick to answer and respond respectfully to you every time I call. Reviewed on: 10th September 2020

Quality service

Always a fast and efficient service when dealing with a claim Reviewed on: 10th September 2020

best price for the cover needed

After being stung by other companies its good to find one who appears not just to be after your money Reviewed on: 10th September 2020

worth the peace of mind

no problems and easy to sign up to Reviewed on: 10th September 2020

Great service

Great service and great value. Thankfully not needed to make a claim but it’s always seamless to renew our policy each year Reviewed on: 10th September 2020

Always deliver

Great service and no complications. Always deliver the goods. Reviewed on: 10th September 2020

Fits our needs

Fortunately we’ve not needed to use the cover but it gives peace of mind in case anything happens to our dog. Reviewed on: 10th September 2020

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