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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely Pets pet insurance

Great price for great pet insurance Reviewed on: 10th September 2020

Exceptional insurance that ticks all the boxes

Having a 10 year old dog which we take to France on holiday, insurance is a must. Most companies are not interested in the older dog or put restrictions on what they offer and charge you way over the odds. Purely Pets has some restrictions ie 20% excess for older dogs which I find to be fair, their policy prices are very good value and reasonably priced. Overall a good value Insurance company for pets which I highly recommend. Reviewed on: 10th September 2020

Excellent insurance at a reasonable price

Smooth, fast transaction, very helpful on the phone with enquires. Would recommend to anyone Reviewed on: 10th September 2020

Perfect insurance

I have 3 dogs insured with Purely Pets. All claims were dealt with promptly and with care. Reviewed on: 10th September 2020

Helpful and friendly staff; prompt service; competitive pricing

Easy to sign up; easy to make a claim; what more do you need? Reviewed on: 10th September 2020

Pets Insurance

Had a traumatic time when our spaniel was bitten by an adder , Purely Pets helped make treatment prompt and gave peace of mind knowing the vet bill would be covered . Thanks Reviewed on: 10th September 2020

Seem very efficient

I haven't had to use them thankfully Reviewed on: 10th September 2020

Excellent says it all

Excellent easy set up of policy with better cover at a lower price than my previous company Reviewed on: 10th September 2020

Fast and professional service

Fast and very efficient service. Easy to follow instructions. Reviewed on: 10th September 2020

Good price and good service

Quick and easy to get and a good price. If competitive next time will stick with them Reviewed on: 10th September 2020

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