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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great Service

Simple claim process and quick settlement Reviewed on: 10th September 2020

Simple to use

Purely pets was really simple to set up and had choices available to chose from for our dog. Reviewed on: 10th September 2020

Value for money

Easy to use web page and good value for money. Reviewed on: 10th September 2020

Fantastic service

Always quick to settle claims in a non fuss efficient manner! Reviewed on: 10th September 2020

Really thrilled with this company

My dog recently accidentally ate some dark chocolate and the process of sending your form to payment was swift and painless. Reviewed on: 10th September 2020

The right cover for the price

I had not heard of Purely Pets until I did an online search. My current pet insurance was due for renewal and had once again risen. When I compared what Purely Pets was going to cover for the p[rice there was no comparison. It was easy to use their website and the cover was set up within minutes. I would recommend them too anyone looking for a great product at a very reasonable price. Reviewed on: 10th September 2020

Comprehensive cover

Good value for good and comprehensive cover Reviewed on: 10th September 2020

Brilliant Service

First time with company and would recommend them to anyone who is looking for pet insurance. Unfortunately I had to make a claim and the service was first class. Very quick in turning my claim around and with no quibbles. Excellent service. Reviewed on: 10th September 2020

Excellent Service

Purely Pets have been excellent - simple t use, efficient and nice people to deal with. They understand Pets and also have a useful vet advice line. Reviewed on: 10th September 2020

Very helpful

Our dog tore her acl and had to have surgery and they were very helpful and quick with paying our insurance money for the surgery Reviewed on: 10th September 2020

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