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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Reasonable, reliable. Helpful

Sabrina my dog, is 8 yrs old. I have never had to claim for any treatment. This year I decided to give them a call to see if I could get a reduction. They were very helpful and with no question reduced my payment for being a loyal customer. Reviewed on: 10th September 2020

No problems whatsoever x always helpful

Never had a problem as yet but I’m sure I’d be happy with the outcome Reviewed on: 10th September 2020

Great value for money much cheaper than other big names for better cover.

Easy to deal with and straightforward policy wording. Reviewed on: 10th September 2020

Simple, quality insurance

I've been with Purely pets for a few years now and I can't fault anything. I feel very protected with my insurance and they offer great prices too. Reviewed on: 10th September 2020

Good value

I would recomend Purely for Pets to any pet owner really good value excellent customer service quick pay out. Reviewed on: 10th September 2020

Wouldnt choose any other

Purely Pete provides the purrfect level of cover for our furry family. Level of cover is spot on and I know they’ll be there if we need them Reviewed on: 10th September 2020

Appreciation of Purely Pets animal insurance

Joining Purely Pets was very simple. I feel reassured knowing my 8 year old Boxer dog is covered. I have luckily not needed to make a claim but when I have called with general enquiries they have been excellent with, friendly and efficient staff. Reviewed on: 10th September 2020

Very good insurer.

Have had a great experience with them. Reviewed on: 10th September 2020

Best service ever

Easy straight forward lots of communication from company and fast to answer queries will not use anyone else for my dogs cover Reviewed on: 10th September 2020

efficient, friendly, good value

I found the service to be very efficient and with good communication, and it is good value Reviewed on: 10th September 2020

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