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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

No problems insurance

Very straight forward set up no hassle and very good value for money Reviewed on: 10th September 2020

Fantastic cover

I have an elderly dog, for whom good pet insurance is normally higher and more limited. Purely Pets offered an excellent rate with excellent coverage. Reviewed on: 10th September 2020

Great customer care

simple easy sign up and claims process. Excellent customer engagement at all stages Reviewed on: 10th September 2020

Good quality easy to deal with

easy to renew policy on line and reminders ensure policy does not expire in case its needed Reviewed on: 10th September 2020

Excellent company, lovely telephone friendly staff too.

I had only been been with Purely Pets for a few months when my dog needed treatment to the cost of around £700. It happened during the lockdown period and money was tight. Purely Pets assessed the claim swiftly and it was paid within weeks. Very impressed. Reviewed on: 10th September 2020

My review

I already have this insurance for my dog and it is the cheapest and best product Reviewed on: 10th September 2020

Excellent

A great company who always put my mind at rest Reviewed on: 10th September 2020

Outstanding Product

I have never had a issue or problem when making a claim for my two dogs. Reviewed on: 10th September 2020

First class

Really understanding . Really good prices for top cover . First class over all service Reviewed on: 10th September 2020

Fab Company

Not had to claim anything yet, but I'm happy with Purely Pets. Straight forward purchasing the insurance. Reviewed on: 10th September 2020

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