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Vitality: Life Insurance reviews

View other Vitality products
3.53
Based on 28 reviews, last reviewed 5th Sep 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
64%
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14%
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4%
2 star
See only 2 star reviews
0%
See only 1 star reviews
18%

Latest highest rating:

4

Getting worse value from the plan as each year passes Was great when first signed up but the 'perks' have got worse and worse over time. Initially 50% off David Lloyd, this has changed to other gyms, had ... Read more Reviewed on: 5th September 2025
LeeN12's avatar
LeeN12

Latest lowest rating:

1

Absolute shambles, scamming company. Absolute shambles, scamming company. Paying for income protection policy on a one month deferral, and refused to pay out after an accident on a small,... Read more Reviewed on: 4th September 2025
Anon's avatar
Anon
Read all reviews See your review

About this product

Vitality Life Insurance prices start from just £5 per month and you can get a discount in the first year.

Vitality offer two types of life insurance cover. Term life insurance covers you for between five and 70 years. If you prefer on-going life insurance, you can opt for the whole of life Vitality insurance policy.

Vitality Life Insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

Vitality Life Insurance reviews (28)

Review of the Vitality, Life Insurance:

Some great rewards & discounts to encourage you to s...

4
Some great rewards & discounts to encourage you to stay fit & healthy which more people need today. Reviewed on: 23rd August 2024
Shawn 's avatar
Shawn

Smart planning.

5
From the moment I contacted them they gathered information and found the right product for my needs. ii had a specific budget and payout in mind. Both of which the met. Assuring me about my decision and what I could expect. Reviewed on: 23rd August 2024
kevincraigmagic@gmail.com's avatar
[email protected]

Hopeless

1
Hopeless. No access to benefits provided despite calling hundreds of times asking for help. Call handlers either have no idea, or they pass you to someone who can help but the following month the benefits can't be accessed again?! Their IT is hopeless. Reviewed on: 30th July 2024
Mandy's avatar
Mandy

Good customer service and helpful with my application

5
Good customer service and helpful with my application Reviewed on: 17th January 2024
Marneli Larupay's avatar
Marneli Larupay

Not just life cover

5
Peace of mind that if the worst happens my daughters have financial security, but with daily perks and incredible reward partners I can benefit from as well Reviewed on: 12th September 2023
newts's avatar
newts

Great cover and amazing benefits

5
The policy has a great level of cover which is clearly articulated, the benefits are amazing too. I love the way in which the policy incentives me to keep active, hitting certain targets each week/months unlocks further rewards. Reviewed on: 23rd August 2023
LeroyBrown7's avatar
LeroyBrown7

Great for fitness freaks

5
If you love to stay fit and healthy then this companies for you Reviewed on: 17th July 2023
Shawn Clark's avatar
Shawn Clark

Nice and easy

4
No messing around told me what I needed to know , short and to the point All set up over the phone Reviewed on: 1st June 2023
Russell Machin's avatar
Russell Machin

terrible, scam, do not use them

1
Absolutely terrible, the policy looks good with all of the benefits but don't be fooled by that. When it comes to the important stuff like making a claim they find every trick int he book not to pay, no one calls back, they ignore emails, pass you from pillar to post, even lied about my medical records. Really are a waste of time. Go with someone else. 5 months this has been going on, originally they forgot to process my claim then since its just been long and unprofessional. Almost seems like a scam. Edit: After prompting them today they have now denied my claim, haha these guys are terrible. Reviewed on: 18th April 2023
jake's avatar
jake

Health insurance

5
New to the company but up to now no problems really happy with the service I received cheap insurance policy easy to understand Reviewed on: 17th February 2023
Karl Mcbean's avatar
Karl Mcbean

Love the customer rewards!

5
We love the extras being a Vitality member awards us. We are rewarded for making healthy choices. It's nice that they give back to their customers in this way. Reviewed on: 10th October 2022
Jennifer Kermeen's avatar
Jennifer Kermeen

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