Work With Us

Our customer insight powers a better financial services industry.

Our Special Sauce

Smart Money People has a unique data asset: the UK’s richest data set of freely given financial services customer experiences. Our data is dynamic and actionable and spans every significant financial services firm and product category.

Take A Sneak Peak

Find out more about the Smart Money People data set with just four clicks.

Smart Money People

Financial Services explained


Smart Money People harnesses the voice of the customer to power its unique data set and to deliver a market-leading customer insight proposition. We focus on three key themes.
Our robust brand and product benchmarking delivers a competitive edge and helps to identify performance improvement and strategic opportunities.
What turns an unhappy customer into a complaint? We get to the root of customer complaints to help identify how to reduce them and leverage our comparative peer insight.
Product Development
We deliver customer insights that help to improve existing products. We also identify market gaps and help to inform the development of better products.

Better Insight & Greater ROI

Our customer insight is underpinned by the Smart Money People consumer brand, offering a greater return on your investment.

Our Experience

Want To Hear More?

Our team is led by Mike Fotis, an experienced financial services consultant and thought leader. Contact Mike to hear more about Smart Money People today:

Our Insights

A round-up of our 5 key themes for 2017! We use our insight to talk complaints, insurance, challenger banks and more!

Read More

More and more of our car insurance reviewers feel unfairly treated. Why? Our founder Mike shares some insight.

Read More

Today, we’re releasing our H1 2016 look into the state of the consumer credit industry. Download your summary version today.

Read More