Collective wisdom for your business

We’re Smart Money People, the UK’s most comprehensive financial services review site. We harness the power of customer research to provide deeper, more valuable insights, helping businesses like yours build trust with customers.

Valuable insights, driven by data

The most comprehensive review site for the financial services industry

Over 2 million reviews to date – and counting

A wider, deeper range of consumer data – in-depth, real-time, and rigorous

Some of the companies we work with

Helping financial services companies build trust

Financial services relies on connection more than any other industry - after all, it's hard-earned money your customers are entrusting you with. With 93%* of customers checking online reviews before committing to a buying decision, we help you build relationships with your customers, and demonstrate your reputation to new ones.

* Podium via FinanceDigest

Who are Smart Money People?

We’re the UK’s most comprehensive financial services review site. The home of 2 million impartial reviews (and counting). We use a tech-driven approach to data to generate superior strategic intelligence for businesses. So you can get relevant insight into your customers’ needs.

Get customer insights

We’re financial services experts – we understand the industry and we know how to extract useful data from reviews. Our analytics tools help uncover relevant insights that help you handle Consumer Duty, see what's driving your NPS, and benchmark your results against the industry.

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Claim your page to begin

When you claim your company's Smart Money People page, you can immediately start responding to reviews, accessing your data, and building audience trust.

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Build trust with your customers

Honest reviews help customers understand the products they’re buying and feel more confident about their decisions.

We provide deeper insights so you can understand exactly what your customers want and develop relationships with the people who use your business - or might be about to.

Trust translates into sales, too. Research shows that companies with more reviews generate 54% more revenue* than those without.

* ReviewTracker’s Online Reviews Statistics and Trends 2022 report

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