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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.7 (556 reviews)

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3.70

Based on 556 reviews, last reviewed 17th Apr 2026

400% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Very good insurance, although having to pay for extr... Very good insurance, although having to pay for extras wasn't great. The rest was a pleasure, including their carbon offseting scheme. Reviewed on: 17th April 2026

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (556)

Shop around !

Used to be competitive, but after many years of my loyalty, they would not match cheaper quotes. Reviewed on: 10th January 2023

Con artists and incompetent

Well what is there to say. After a car crash I was told Aviva were the broker for RAC. Had I known this I wouldn't have taken out the policy. If fawlty towers were a Insurance company this would be it. Customer services don't really know what to say beyond a script. If you get angry it's your fault even though they left me stranded without a car which is in my policy. I had become a manager at Aviva clearly cause I had to call them up and tell them to do there job and direct and micromanagement, otherwise I would still be awaiting them to call me back. They don't really care about the customer, you are a **** *** to them and don't forgot it. They love to talk over because you are a **** ** ****. They take what isn't theirs and delivery **** ***! Well I'm sure shareholder's are very happy. Well Mafia never had a conscience. But than again look what happened to them! Avoid, avoid, avoid! At least Basil Fawlty was contactable they just hide like the cowards they are. **** *** Aviva! Reviewed on: 6th December 2022

Took money under false information

Total crap ! Took my money didnt mention no claims bonus ,then 2 weeks later asked for it . Never had an accident in 40 years ,full no claims sent proof twice but just because the no claims was at bottom of my ins certificate and headed paper at top wouldnt except it then cancelled the insurance Keeping most of MY money !!!! Reviewed on: 22nd November 2022

Very poor service

Restricted number of repair centres. Repair centres are very poor. Accident in May, booked car in for end of August which was the earliest available. Took car in and advised 7 days. Now pushed back to early December with them still having car. Aviva will do nothing about car being with their repairers for 3 months. No car hire, no refund of premium and we have no car. Would have given no stars if possible. Reviewed on: 7th November 2022

Ripping customer off

3 years ago my insurance with aviva was £320 i moved house and they put it up to £650 now the renewal for this year is £909 - i have 9 years no claims and do 4k miles per year - what a joke of a company just want to take your money. Reviewed on: 31st October 2022

Very poor online service

Very poor online service, and they charge £28 cancellation admin fee, for the computer is doing the admin. Total rip-off wouldn't recommend it to my worse enemy. Reviewed on: 31st October 2022

Aviva Zero car insurance

Aviva customer service is a complete horrible.. Reviewed on: 28th October 2022

Short insurence Aviva

The most miserable Aviva insurance avoid it completely, completely avoid the biggest incompetents and ordinary jerks, avoid dealing with them, they actually humiliate you when it comes to the claim. They are the biggest bastards on this earth!!! I call your Aviva insurance number and you don't even bother to answer. Markerstudy emailed you countless times, called you countless times and you don't answer. I have never met insensitive and stupid people like you in my life. God forbid we'll see you in court. Fuck you bastards and idiots. I'm going to give you a really strong review so people avoid you!!! Reviewed on: 19th October 2022

Quick to set up

I found setting up new car insurance quick to set up but the lack of any phone contact facility except for claims is something that could cause isssues for non tech savvy customers. Reviewed on: 8th October 2022

Poor service

Very poor service with no replies to emails and left without car for over 2 weeks and no help offered altough we were not at fault driver Reviewed on: 6th October 2022

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