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Aviva: Car insurance reviews

3.75
Based on 551 reviews, last reviewed 22nd Jan 2026
95% decrease in 5 star reviews
in the past 90 days
75% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026
Jeffrey R's avatar
Jeffrey R

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025
SW's avatar
SW

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (551)

5 months and counting for a new windscreen - seriously - never go near these people

1
No updates, no help and no solution - how long would you wait for replacement glass? 5 months and I'm still being given the run around - honestly - you've been warned. Reviewed on: 14th February 2023

Satisfied Customer

5
Hassle free process to move my car insurance to Aviva. Advisors provide high standard of customer service and call wait times for customer services have been pleasantly short. Reviewed on: 13th February 2023

Very long Wait Times for Claims

1
Unbelievable wait times to get through to Aviva Claims. Nobody seems to be knowledgeable about queries. Transferred to two different Claims teams before getting the correct team to deal with my issue. It took 3 hours and the situation is still on going. Is the problem to do with everyone working from home? Reviewed on: 24th January 2023

website refused to cover me

1
I was kicked off the website and there appears no way of contacting someone to speak with. I hate what would happen if I needed to make a claim. Reviewed on: 20th January 2023

terrible car claims handling / poor courtesy car cover

1
Do not insure with Aviva for car insurance. They are unable to process claims in a timely manner or consistently provide the courtesy car cover you pay extra for. Even their chief executives office is under strain as their "Senior Management Complaints Specialists" haven't updated in weeks. Looking on this site, many are having the same issues as us so they are probably overwhelmed. Aviva issues: - problems organising a car tow to a garage - unsure whether car is repairable - no communication or updates - awaiting pre-accident valuation pay out for 8.5 weeks - hire agreement for courtesy car (we paid extra for) repeatedly terminated and we are left without a car. hire agreements should be automatically linked to the claim, such that if the claim is ongoing the hire agreement continues -repeatedly told claim will be completed within 3 to 5 working days Please look for a better insurer. Or you'll be having to ask the ombudsman to intervene. Reviewed on: 17th January 2023

Shop around !

2
Used to be competitive, but after many years of my loyalty, they would not match cheaper quotes. Reviewed on: 10th January 2023

Con artists and incompetent

1
Well what is there to say. After a car crash I was told Aviva were the broker for RAC. Had I known this I wouldn't have taken out the policy. If fawlty towers were a Insurance company this would be it. Customer services don't really know what to say beyond a script. If you get angry it's your fault even though they left me stranded without a car which is in my policy. I had become a manager at Aviva clearly cause I had to call them up and tell them to do there job and direct and micromanagement, otherwise I would still be awaiting them to call me back. They don't really care about the customer, you are a **** *** to them and don't forgot it. They love to talk over because you are a **** ** ****. They take what isn't theirs and delivery **** ***! Well I'm sure shareholder's are very happy. Well Mafia never had a conscience. But than again look what happened to them! Avoid, avoid, avoid! At least Basil Fawlty was contactable they just hide like the cowards they are. **** *** Aviva! Reviewed on: 6th December 2022

Took money under false information

1
Total crap ! Took my money didnt mention no claims bonus ,then 2 weeks later asked for it . Never had an accident in 40 years ,full no claims sent proof twice but just because the no claims was at bottom of my ins certificate and headed paper at top wouldnt except it then cancelled the insurance Keeping most of MY money !!!! Reviewed on: 22nd November 2022

Very poor service

1
Restricted number of repair centres. Repair centres are very poor. Accident in May, booked car in for end of August which was the earliest available. Took car in and advised 7 days. Now pushed back to early December with them still having car. Aviva will do nothing about car being with their repairers for 3 months. No car hire, no refund of premium and we have no car. Would have given no stars if possible. Reviewed on: 7th November 2022

Ripping customer off

1
3 years ago my insurance with aviva was £320 i moved house and they put it up to £650 now the renewal for this year is £909 - i have 9 years no claims and do 4k miles per year - what a joke of a company just want to take your money. Reviewed on: 31st October 2022

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