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Aviva: Car insurance reviews

3.70
Based on 556 reviews, last reviewed 17th Apr 2026
400% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Very good insurance, although having to pay for extr... Very good insurance, although having to pay for extras wasn't great. The rest was a pleasure, including their carbon offseting scheme. Reviewed on: 17th April 2026
Valmed's avatar
Valmed

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026
Damian M's avatar
Damian M

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (556)

AVOID THIS COMPANY AT ALL COST

1
Please avoid this company at all cost as you will regret not taking on board these reviews. I bought renewed my car and asked for my insurance to be changed over to the new car. This could not be done because the new car was not on their system. I therefore requeted for the policy to be cancelled from 17 April 23. We are now in June and I am still dealing with the back and forth emails from their incompetent CUSTOMER SERVICES TEAM. The policy was never cancelled and the team is now asking if I would like the policy to be cancelled from 3rd June 23. This company customer services is rubbish and would recommend you avoid using them. Reviewed on: 3rd June 2023

Great customer experience

5
I switched to Aviva Zero car insurance this year and was incredibly pleased with how easy the process was and the customer service I have received. Reviewed on: 1st June 2023

Great service and easy to use

5
Not had to claim on my insurance but process to contact is very easy and I know I’d have no trouble Reviewed on: 31st May 2023

Avoid

1
Awful customer service. I'm now on day 35 since making my claim and I am ignored repeatedly. They just do not care and when you've had an accident you need someone to. Reviewed on: 12th May 2023

Worst customer service

1
Honestly I have never come across people who really hate their jobs as much as the customer service for Aviva zero. They sound depressed, don’t want to help and told me to cancel my policy as they don’t compete on renewal prices so it’s pointless ringing to ask and to go elsewhere. Reviewed on: 11th May 2023

Nightmare

1
I have Aviva zero. Have been driving for 14 years never made a claim. Have had to make my first ever claim and it has been very frustrating. Nothing is easy. Claim can only be made online. Only have an 'emergency number' and a live chat function which is very difficult to access. Claim made yesterday. I have spent 40min on the the emergency line and gave up. Was finally able to talk to someone after waiting 50min only for them to tell me that I have to wait for someone to contact me which can take 1-2 days. Meanwhile, my car is not drivable and they cannot help me until I am contacted. I feel that its a bit ridiculous to be waiting 1-2 days for someone to even reach out. The other side's insurance company called me within 2h of the accident. I have waited 24h, no one has contacted me. Currently waiting for live chat and the wait time is 89min. The insurance might be cheap but the headache isn't worth it. Reviewed on: 27th April 2023

Great and easy to use

5
Fantastic customer service always polite and helpful - very knowledgeable Reviewed on: 15th April 2023

Terrible service

1
Don't bother. Refused to accept my NCD proof. Didn't get anywhere trying to resolve. Ended up cancelling policy before start date and went to AA. Paid a bit more. Worth it to deal with a reputable firm. Reviewed on: 14th April 2023

Aviva xero avoid like the plague

1
Absolute shambles. Avoid. Pay a little more and go somewhere good. Reviewed on: 13th April 2023

Affordable pay

4
The car insurance is less for me when I compare to other insurances and good customer service,I can recommend to my friends and family. Reviewed on: 3rd April 2023

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