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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Great and easy to use

Fantastic customer service always polite and helpful - very knowledgeable Reviewed on: 15th April 2023

Terrible service

Don't bother. Refused to accept my NCD proof. Didn't get anywhere trying to resolve. Ended up cancelling policy before start date and went to AA. Paid a bit more. Worth it to deal with a reputable firm. Reviewed on: 14th April 2023

Aviva xero avoid like the plague

Absolute shambles. Avoid. Pay a little more and go somewhere good. Reviewed on: 13th April 2023

Affordable pay

The car insurance is less for me when I compare to other insurances and good customer service,I can recommend to my friends and family. Reviewed on: 3rd April 2023

Great customer experience

So the worst happened. I crashed. Aviva took all the stress out of it - kept me informed, chased everything up and made a fair offer. Couldn't have been simpler. Liked the experience so much, was happy to accept the slightly higher insurance quote for renewal on the new car and stick with them. Reviewed on: 31st March 2023

Avoid if returning from abroad

If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Very good

Very good and easy to set up, and changer of car easy too Reviewed on: 10th March 2023

Dubious practice bordering on theft

Aviva helped themselves to my money via my credit card for a renewed policy that I had not taken out which they said I had to opt out of. Reviewed on: 27th February 2023

Awful experience

I had multi car insurance for several years with Aviva, I was hit by a lorry in September 2021 and the service I received from Aviva after years of being a loyal customer was appalling. Eventually the claim was settled as non fault and over 18 months later I still haven't had my £250 excess refunded even though they have recouped all their costs. I have chased their solicitors up several times only to be told that they've requested documents from Aviva. We are now looking into contacting the financial ombudsman due to the stress and frustration this is causing. They are quick to take your policy money but awful when a claim is made. Have now gone to an alternative provider and will never return. Reviewed on: 21st February 2023

5 months and counting for a new windscreen - seriously - never go near these people

No updates, no help and no solution - how long would you wait for replacement glass? 5 months and I'm still being given the run around - honestly - you've been warned. Reviewed on: 14th February 2023

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