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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Good value for money

Good use of IT to keep costs down Reviewed on: 25th September 2021

Excellent service and competitive price

Aviva has excellent service and competitive price and picks up the phone quickly to deal with any enquires unlike some companies who only have online chat Reviewed on: 14th September 2021

I really love by miles, it's very easy to use, affordable, friendly customer service, app is equipped with every information you need and easy to use.

Very cheap and affordable, excellent customer service, you get the worth for your money and there app makes life easier. Reviewed on: 4th August 2021

Honest advice

Been with Aviva car insurance over 10 years. Never had to claim myself, however another car reversed into mine and the persons insurance also was Aviva who were very quick to fix my car at my main dealership not a 'recommended' site like other car insurance. Reviewed on: 5th July 2021

Avoid aviva

Never go near aviva involved in a accident they will not help you their solicitor proddow mackay are a joke they don’t no how to send emails with attachments and this is coming from the manager Adam Taylor they have kept the cctv and Andy howie thinks it’s ok to drive around with your main beams on and overtake any cars on any road never use aviva. Reviewed on: 30th June 2021

It states as Unsecured Loan in your Credit Score

Are you thinking to get a car insurance from Aviva? Think twice if you will pay it monthly as they will treat it as “unsecured loan” rather than insurance and THIS will give you really bad effects on your Credit Score. It happen to me! Even you pay it off in two months, that label “unsecured loan” will stay months in your record. Especially when you are thinking to get mortgage etc, Be careful with their product!! Reviewed on: 20th April 2021

Appalling

Numerous policy mistakes. I was lied-to on many occasions about a false claim made against me by a cyclist and even though Aviva had NO EVIDENCE, they paid the claim then disqualified my no claims bonus under a small print clause known as Subrogation. This also corroborated the fake police report made by the cyclist which is currently in the court proceedings pipeline. THIS ORGANISATION IS A DISGRACE TO THE INSURANCE INDUSTRY Reviewed on: 9th February 2021

Aviva Shame on you

Aviva have proved to be very expensive. Please check out other companies before renewing. My mother had her renewal this year which had gone up £200 since last year. She has a clean driving record, no reported accidents and has her house insurance through this company. I phoned Aviva to say that £700 was far too expensive and the AA along with other companies were quoting £309.00. I asked if they could match this and they point blank said that the don't price match under any circumstances. I asked why it had gone up over £200 this year and he said that there could be over 100 plus reasons, so too many to talk about. My mother has been a customer of theirs for many years and I felt this lack of customer care was very very poor. We obviously changed her insurance to the AA who were kind, courteous and very helpful. Aviva did not care about losing a long term customer. Shame on you. Reviewed on: 12th December 2020

Terrible insurance company

I thought being a big company, they would be trusted, but my wife's car, a Bentley is written off, they won't help and I can hardly get through to them, they have literally just ignored the claim, Completely disgusted with there service Reviewed on: 20th November 2020

Not bad

Easy to order and not so bad when claiming Reviewed on: 19th September 2020

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