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Aviva: Car insurance reviews

3.63
Based on 560 reviews, last reviewed 17th May 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

4

I had purchased car insurance from this company for... I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was gener... Read more Reviewed on: 8th May 2026
Maxsk's avatar
Maxsk

Latest lowest rating:

2

Amazing premiums, but a reason for it I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy e... Read more Reviewed on: 17th May 2026
Jeremy S's avatar
Jeremy S

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (560)

Review of the Aviva, Car insurance:

Would recommend

5
I had Aviva Car insurance for 1 year and cannot complain. Lovely staff on the phone, they offered me a discount for my insurance. Would recommend. Reviewed on: 5th September 2024

Too much increase in price

3
I never had to make a claim so can’t comment on service but when it was renewal time the quote was much higher than the original so I opted for a new provider! Reviewed on: 23rd September 2018

Husband trashed front of car

5
All sorted and paid for with no fuss or bother. The only company I've ever stayed with beyond renewal. Reviewed on: 23rd September 2018

Car Insurance...competitive prices

4
Easy to renew and competitively priced. Reviewed on: 23rd September 2018

Great insurer

4
Great price and customer service was always excellence when I needed it! Reviewed on: 22nd September 2018

Very good, very easy

4
A good experience with Aviva car insurance. Efficient staff. Reviewed on: 21st September 2018

Faultless

5
Good value, settled a claim quickly and trouble free. Reviewed on: 21st September 2018

Easy to sign up

4
Easy to sign up, can't comment fully as we never had to claim and in my opinion that is the true measure of an insurance company. Reviewed on: 21st September 2018

Excellent Value For Money

4
Great service, very straightforward to apply and best of all a cheaper deal then offered by any other company. Reviewed on: 21st September 2018

Aviva offers competitive prices

5
Flexible and competitive price for my car insurance. They get the best possible prices for the market place. Reviewed on: 20th September 2018

DO NOT BUY INSURANCE FROM AVIVA!!

1
Do not buy insurance from Aviva! Worst company to deal with when you submit a claim. 2 months since a car accident where the other driver was at fault and charged and I still have not received a penny for my vehicle which Aviva wrote off. On July 27, 2018 I was involved in a car accident where the other driver came out of a side street and side swiped my vehicle. Police was called, and the other driver charged since he was clearly at fault. Police filed a report, and, in turn, I submitted a claim with Aviva Insurance same day. Found out other driver has same insurance company. Aviva wrote off my vehicle though damage did not seem extensive to me. They low balled the value of my vehicle ($8,000 CDN). I made an argument that it should be more ($11,000 CDN) and submitted repair/upgrade bills to make my case. They responded that they will investigate but also pressured me into giving up my rental car within 5 days after the accident though rental cost were way below what I was entitled to. I was subjected to 2 lengthy interviews by Aviva that were more like interrogations questioning the accident and costs. Asked for a detailed written report from me and asked for a witness signature, Commissioner for Oaths, which resulted in lawyer fees. Before I obtained the signature, I sent a filled-out form (that had no instructions) to Aviva requesting a review to ensure it was completed correctly so it would not be rejected. Review came back good. I got the signature and submitted the form. It was rejected within 3 days by Aviva. Reason: "said loss was caused by" should have said "Collision" while I wrote in "Improper left turn by other driver". I refilled it out and got a new signature which resulted in more lawyer fees. 2 weeks since I submitted and still no response. I phoned the Aviva representative several times. No response and left voicemails. It is now Sep 19 and almost 2 months since accident and no compensation from Aviva. Next stage is to get a lawyer and start litigation. I have had insurance from Aviva for just over 10 years and paid them over $60,000 CDN in fees and this is how they treat you when you make a claim, and not a large one at that. I have since cancelled my cars insurance, house insurance and cottage insurance with Aviva. DO NOT BUY INSURANCE FROM AVIVA! Reviewed on: 19th September 2018

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