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Aviva: Car insurance reviews

3.63
Based on 560 reviews, last reviewed 17th May 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

4

I had purchased car insurance from this company for... I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was gener... Read more Reviewed on: 8th May 2026
Maxsk's avatar
Maxsk

Latest lowest rating:

2

Amazing premiums, but a reason for it I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy e... Read more Reviewed on: 17th May 2026
Jeremy S's avatar
Jeremy S

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (560)

DO NOT BUY INSURANCE FROM AVIVA!!

1
Do not buy insurance from Aviva! Worst company to deal with when you submit a claim. 2 months since a car accident where the other driver was at fault and charged and I still have not received a penny for my vehicle which Aviva wrote off. On July 27, 2018 I was involved in a car accident where the other driver came out of a side street and side swiped my vehicle. Police was called, and the other driver charged since he was clearly at fault. Police filed a report, and, in turn, I submitted a claim with Aviva Insurance same day. Found out other driver has same insurance company. Aviva wrote off my vehicle though damage did not seem extensive to me. They low balled the value of my vehicle ($8,000 CDN). I made an argument that it should be more ($11,000 CDN) and submitted repair/upgrade bills to make my case. They responded that they will investigate but also pressured me into giving up my rental car within 5 days after the accident though rental cost were way below what I was entitled to. I was subjected to 2 lengthy interviews by Aviva that were more like interrogations questioning the accident and costs. Asked for a detailed written report from me and asked for a witness signature, Commissioner for Oaths, which resulted in lawyer fees. Before I obtained the signature, I sent a filled-out form (that had no instructions) to Aviva requesting a review to ensure it was completed correctly so it would not be rejected. Review came back good. I got the signature and submitted the form. It was rejected within 3 days by Aviva. Reason: "said loss was caused by" should have said "Collision" while I wrote in "Improper left turn by other driver". I refilled it out and got a new signature which resulted in more lawyer fees. 2 weeks since I submitted and still no response. I phoned the Aviva representative several times. No response and left voicemails. It is now Sep 19 and almost 2 months since accident and no compensation from Aviva. Next stage is to get a lawyer and start litigation. I have had insurance from Aviva for just over 10 years and paid them over $60,000 CDN in fees and this is how they treat you when you make a claim, and not a large one at that. I have since cancelled my cars insurance, house insurance and cottage insurance with Aviva. DO NOT BUY INSURANCE FROM AVIVA! Reviewed on: 19th September 2018

Great serive

4
Great service, no problems and great price Reviewed on: 18th September 2018

Great service

5
Great service, no problems and great price Reviewed on: 18th September 2018

Aviva put the customer first

5
Everything Aviva do is for their customers. They are open 24/7 including Christmas day. The staff are understanding and fair. Reviewed on: 17th September 2018

good price

4
got a good price and easy to do paperwork Reviewed on: 16th September 2018

Claim not handled well

2
When you claim you learn how good a company they are or as in Aviva's case they could improve. They have no cover in place when you claim handler goes on holiday so your emails just go unanswered. Overall my claim was poorly handled Reviewed on: 13th September 2018

very good

5
took out insurance with aviva,They were by far the cheapest and customer services were very good Reviewed on: 9th September 2018

Consistent good service

5
I have been with Aviva for a number of years and I have always found the company to be efficient and customer service is always good Reviewed on: 6th September 2018

happy customer

4
This was the cheapest available to me at the time and it was a really simple and easy proces to get the insurance I needed. I have had no problems and they have even sent me an even cheaper renewal too - I will be using them for another year for sure! Reviewed on: 28th August 2018

easy to deal with & reasonably proced

4
This is a company with a well know name so one might expect it to be more expensive than some others but I've always found them to be fair priced and very easy to deal with. They send reminders in good time and have an easy to use, clear website Reviewed on: 23rd August 2018

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