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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.7 (553 reviews)

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3.70

Based on 553 reviews, last reviewed 20th Feb 2026

95% decrease in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (553)

Review of the Aviva, Car insurance:

Claim not handled well

When you claim you learn how good a company they are or as in Aviva's case they could improve. They have no cover in place when you claim handler goes on holiday so your emails just go unanswered. Overall my claim was poorly handled Reviewed on: 13th September 2018

Reasonably priced insurance for young drivers.

I'm insured on my dad's car with Aviva. I've only been driving for a year but the insurance quote was competitive, didn't require a black box and insured me on a lease car, when other companies wouldn't. Reviewed on: 18th July 2018

Professional and no hassle

Renewal of car insurance multi car quick phonecall to confirm online quote, easy to understand with jargon. Reviewed on: 18th July 2018

Great product good price

After a price comparison decided to go with Aviva. Love the my aviva online too. Reviewed on: 18th July 2018

Great customer service

I have been using Aviva for the last 3 years and I have so far been very happy with the service I have received. customer service has always been great when speaking on the phone and was very please to receive a discount on my renewal from using the "Aviva driver app". Reviewed on: 18th July 2018

Fantastic Service quick response

After a minor accident I can honestly say Aviva were amazing everything was clear and quick they processed my claim after I completed some forms online and it was so easy they emailed to keep me updated and were very helpful when I had questions Reviewed on: 17th July 2018

All 5* reviews are clearly fake

They are flooded with 5* reviews within 2 days, the rest are real 1* reviews. Clearly fake. Reviewed on: 10th July 2018

Good

Had a very Excellent service with viva insurance companies Reviewed on: 26th May 2018

Third party hit my vehicle

I was at a sheesha bar and staff notified customers a vehicle matching the description of mine was damaged. I rushed outside to see my vehicle rammed by a third party stolen vehicle and police at scene. My vehicle was a brand new car but i had bought it from a auction and got it repaired but i wasnt the best at filling away all reciept. I also serviced from Mercedes and really took pride in looking after it. The police advised me to contact my insurance company as i was screaming my head off about what had happened. Later that night i got around to telling aviva what had happed, gave my crime ref and they started from the start of claim giving me inccorrct advice. They explained to me first i was entitled to a standard courtesy car because i had no driver details. After thought the next day i rang back explaining i wasnt in the vehicle at time Of accident so regardless its not my fault and the fact vehicle was stolen as i found out from Police. They then changed their story to giving me a like for like vehicle. After agonising long stretch of me waitiing they decided to investigate mainly because i think of the value of the vehicle and the fact they wanted nay excuse not to pay me out. I coopearted as much as i could and at the time could not find reciepts due to my lack of organisation skills however they kept penalising me the fact i never had the vehicle repaired to a good standard, never had recipts at that specific, damage from the accident was inconsistent and that my emails provided were not mine and declined my claim. They also called my claim fraudulent indirectly by outlining their terms relating to cancellation if policy and if a claim is invalid or exagerated.I complained and explained addressing all the points however they maintained their stance due to The high amount of pay out it would result in. I have proof of my vehicle as in perfect condition but upto their specifications it wasnt although mercedes never ever mentioned any major problems when servicing. Overall i would say PLEASE DO NOT TAKE OUT INSURANCE WITH AVIVA !!!!! They literally look for excuses not to pay out especially if its a new car and it will cost them fair amount. I would never ever take any policy out and will recommend to everyone not to take out any policy with aviva. I realised by my experience and further by researching amd found aviva is known for such scandals. If only i had researched before taking out insurance. Now i will be going to Financial Ombudsman Service. Please share my experience with all family and friends. I was gutted with my experience and heartbroken. They left me hopeless with no support and made me feel so vulnerable and it took me 6 months to mentally recover of the accident damage and their responses. Reviewed on: 10th May 2018

poor service

I took out multi cover car insurance today on 2 cars but the recorded the wrong registered keeper details which i noticed when they sent the policy schedule. I made 10 calls today and each time they apologised said they would amend but sent the new policy schedule with the same error. Truly useless at administration and the worst I have dealt with. Reviewed on: 27th March 2018

Someone needs a mental check up to go to Aviva

Aviva is cheap than some insurance companies and at the time of buying is a good company. But that is about it. Rest everything else is also cheap. If someone gets stuck with them over a small something they will give you the worst time. A friend of mine was harassed by some team in their company because of a claim. His claim was termed fraudulent. He was threatened legal action. His policy got cancelled. The cherry on the cake was when all his policies with them were cancelled one by one. He stupidly had put all his policies with them. This should be a learning to all. Never put all your policies with one company. It will be like all eggs in a single basket. He got some relief finally at Ombudsman. He came to know that most cases at Ombudsman against an insurance company is Aviva. While he admits he was not careful in giving facts, Aviva's incentive seeking staff blew the thing out of proportion. Just make a small mistake and they will hound you like rabid dogs. Many people on review sites are paid by insurance companies themselves. Insurance companies are not friends of anyone, least Aviva. Reviewed on: 13th March 2018

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