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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.93 (188 reviews)

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1.76

Based on 188 reviews, last reviewed 4th Sep 2025

No new 5 star reviews

in the past 90 days

71% decrease in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Very easy producure, making a claim, tracking the st... Very easy producure, making a claim, tracking the status online and always able to speak to someone if you have any questions. Reviewed on: 13th June 2025

Latest lowest rating:

1

Discussed with the level of care been waiting 3 week... Discussed with the level of care been waiting 3 weeks now got an NHS appointment quicker Reviewed on: 4th September 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (188)

Review of the Aviva, Health insurance:

Abysmal service - avoid!

My broker found me this policy, and I decided to proceed. I contacted them not long after policy started, and after 2 calls, waiting for over 45mins - I opted for a callback, which after a week never appeared. I’m afraid for £175 per month, I used this as a sign that I shouldn’t proceed with the policy so cancelled the DD. 1 month later they wrote asking to me complete a new DD mandate. I wrote back advising of the terrible service, to which they just cancelled the policy. A lucky escape and won’t touch them again either a barge-pole for any other policy. Reviewed on: 9th February 2025

Absolutely soul destroying lack of service

Following a major heart event we for the first time had cause to use our Aviva healthcare insurance. It’s been awful. Every interaction is poor and phone wait times are always well over an hour. No one follows up even when they say they will. Email responses take about 10 days if at all. I honestly believe we may have had quicker response directly through the NHS. I will never insure with them again. Reviewed on: 31st May 2023

Totally unimpressed!

My first claim a year ago took longer than the same NHS time. I complained and nothing came from it. This time , I have been trying to make a claim for well over a month, they then disputed the claim, I obtained a new referral to prove this was not a previous non recorded condition , this was two weeks ago - they then sent me authorisation form for me to sign so that they could obtain more information from my GP, this was two weeks ago and still Aviva have not contacted my GP for the information. I have emailed countless times to obtain progress report, I even sent an official complaint brought he website a week ago, and still no response ! Today currently I have been holding on the phone for 1 hour , and now I am online on the chat facility , guess what ? No one there either! I have this procedure request going through NHS and they are going to get me booked in for June with local anaesthetic, I want this procedure under general hence why I’m attempting to go private. I had an op’ last year and the same op was arranged quicker through NHS than with Aviva and it seems to be happening again this time, totally unacceptable, and I am paying £135 per month! Makes me feel like an idiot to be honest I am going to cancel my policy Reviewed on: 15th May 2023

Awful experience

Avoid dealing with them, they will do their best not to cover any claim and you will end up paying monthly fees for nothing. Very bad experience. Reviewed on: 4th May 2023

AVIVA - no thanks

I have had both car and health insurance with this company and overall customer service is way down [bottom] the list of their priorities. Trying to speak to anyone is a nightmare. The website looks pretty but offers little useful info. I emailed them twice about my health insurance. 4 weeks later i have had zero response. Not even an acknowledgement. My wife's company uses these fools for their company health provider - but certainly not on renewal. The complaints from staff about AVIVA are numerous. Simply Health will be getting their not insubstantial business. Reviewed on: 22nd March 2023

An hours wait to speak to someone on the phone? Really?

Just tried to get in touch to see a consultant, but had to wait an hour on the phone. No notice of how far you are in the queue or a callback. Eventually got through and AVIVA recommended a consultant. We've now found out the consultant doesn't actually work at the hospital anymore. So, again on the phone for an hour to get another consultants name. This one isn't registered with the hospital anymore either. Is this some sort of sick joke by AVIVA? Reviewed on: 13th March 2023

Is this really private health care?

Had the policy for 3months under moratorium underwriting, and despite needing to make a claim which fell within the regulations they still wouldn't cover the claim. So the under writers dont seem to be able to read. Not only that, I cant get over how appalling the service is. On hold for never ending periods of time, appalling turn around time of 5 working days for a claim to be reviewed (which will likely be rejected anyway). Shambolic, dont waste your money. Find a proper private health insurer that isnt a jack of all trades. Reviewed on: 13th March 2023

Impossible to access - NHS GP is quicker!!!

The much advertised Aviva Digital GP service is completely useless. There are frequently no appointments at all available in the 7 day booking window (let alone a choice of time and choice of GP as you are promised!) . It is actually quicker to try and access your NHS GP, which is saying something. Had much better service with my previous health insurance (AXA and Babylon virtual GP). Reviewed on: 7th March 2023

Private Health . Quicker with the NHS

I have been trying for over a week to get through on the telephone but never succeeded. There is no call back service . They ignore emails , I’ve missed appointments and my health has seriously deteriorated. They are incompetent and anyone thinking of joining them you have more chance of winning the lottery Reviewed on: 2nd March 2023

Appalling Wait Times, Claim Rejected

I am sad to say that I would recommend any private health insurance over Aviva. The whole experience was shocking. I initially tried updating a claim online which they never ancknowledged. I finally had to ring them a week later and was on hold for thirty minutes. My claim for radio frequency ablation treatment was subsequently rejected despite them having previously authorised an MRI scan to find out that my lower discs were misaligned. Avoid Aviva. Reviewed on: 4th February 2023

The worst private health insurance ever

I have had a few private health insurers and this one is hands down the worst one. It's virtually impossible to get covered for any condition, Aviva will not cover for any pre-existing condition (i.e. for anything you had before you got insured with them. So if you ever had a backache at some point in the past - before you were with Aviva, and you get a backache again, Aviva will not cover your physio treatment for you as it's considered a pre-existing condition). Whatever the problem is, Aviva will always try and convince you that it's a pre-existing condition! All starts with an initial chat over the phone, where I got asked every detail about my condition, and I was made answer very detailed sensitive women health symptoms (with a man, I am a female) which made me feel extremely uncomfortable. I had to be very persistent and literally argue my case and was eventually referred. But I had to be very careful what words I used so it didn't imply I had the condition before, they try to catch you with every sentence. I have never experienced anything like this. Shambles! Reviewed on: 3rd February 2023

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