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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.94 (190 reviews)

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1.81

Based on 190 reviews, last reviewed 18th Oct 2025

50% decrease in 5 star reviews

in the past 90 days

50% increase in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

I cancelled my policy in its last month as I cant af... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They hav... Read more Reviewed on: 18th October 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (190)

Review of the Aviva, Health insurance:

Abysmal service - avoid!

My broker found me this policy, and I decided to proceed. I contacted them not long after policy started, and after 2 calls, waiting for over 45mins - I opted for a callback, which after a week never appeared. I’m afraid for £175 per month, I used this as a sign that I shouldn’t proceed with the policy so cancelled the DD. 1 month later they wrote asking to me complete a new DD mandate. I wrote back advising of the terrible service, to which they just cancelled the policy. A lucky escape and won’t touch them again either a barge-pole for any other policy. Reviewed on: 9th February 2025

Not Fit For Purpose

Impossible to contact on any level. No one answers the phone. The chatbot doesn’t work. My documents are not available on their portal. What on earth is the point of health insurance (at prodigious cost) if they are uncontactable? NOT FIT FOR PURPOSE Reviewed on: 7th September 2022

Avoid avoid avoid

If I could, I would give them less than 1 star. Very expensive premium which turns out to be a total scam because they do not cover anything I require for medical purposes. Even suggested that I go to the NHS the cheeky buggers. On top of this the system is I believe purposefully convoluted & customer service terrible. Avoid at all costs Reviewed on: 30th August 2022

Uncaring and avoiding liability

Could not be worse. Paid the premium/never claimed for over 40 years and then they look for any reason to avoid liability. They paid in the end but I had to contribute. Avoid at all costs. Reviewed on: 20th August 2022

Terrible

I've been fortunate to have had private medical insurance for over 40 years. We recently changed to Aviva. Never again! They rejected a claim on the most spurious of grounds and subsequently proved totally inflexible when asked to reconsider. We have now left them. Reviewed on: 17th August 2022

Most comprehensive

Most competitive and comprehensive cover for health insurance. Reviewed on: 15th August 2022

Covered my claims but slow communication

They have covered a very big claim so I am very grateful, but communication very poor, slow and ineffective eg I ask a question and the lady calls back a few days later, I’m expecting the answer but the question has to be repeated on 3 or 4 calls before she finds the answer Reviewed on: 12th August 2022

Will find a way not to cover your claim, avoid the huge premium which will give you nothing

I have paid into my company health insurance to cover my family for years and as soon as it comes to making a claim, they managed to find a reason not to support us. Needless to say I will be feeding back to my company but I am sure Aviva won't care!!! Reviewed on: 3rd August 2022

Beware

When I tried to make a (totally genuine) claim I immediately got the impression they were going to do everything they could to avoid honouring the claim. And that’s exactly what happened. They confirm all the terrible stories we’ve heard about health insurance companies. Wish I’d stuck with BUPA. Reviewed on: 3rd July 2022

Total Madness

Been with them for many years and because we have a house in France I phoned them to ask if it was possible to increase my policy to include my times whilst in France , as there are many Aviva agents there . When I said I could be there for anything over 3 months per year , they cancelled my policy there and then . Totally stunned I was told that being out of the UK was not allowed , when did this happen I asked ,the 3 month clause happened in January they said , why was I never told . We do not tell clients I was informed but if we find out we cancel their policy . I would have thought it benefitted them we not being in the UK – still do not understand this , so now I do not have private cover If other people are in the same position and holiday abroad for more than 3 months then I hope you cancel being with them and find someone else Unbelievable behaviour – speechless . Reviewed on: 2nd July 2022

Avoid Avoid Avoid

Absolutely rubbish. Happy taking your money, but very poor communication when you put a claim in. They ultimately almost always find any excuse to refuse the claim. Much better to put your money into a savings account and draw money from there when you need it. Reviewed on: 29th June 2022

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