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Aviva: Pension reviews

Name: Pension
Rating: 2.05 (177 reviews)

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1.97

Based on 177 reviews, last reviewed 7th Sep 2025

50% decrease in 5 star reviews

in the past 90 days

88% decrease in 1 star reviews

in the past 90 days

18%

69%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025

Latest lowest rating:

1

Payment of single premium on the 10 March 2025 which... Payment of single premium on the 10 March 2025 which as at todays date 8 July has still not been allocated to my account. After a spurious requests fo... Read more Reviewed on: 8th July 2025

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (177)

Unacceptable customer service

Pension transfer is a joke. Over three months constant emailing....you cant ring them. Im retiring and can't get my own money out the claws of this dreadful business. Companies. Keep you employees pensions away from these people! Reviewed on: 28th January 2020

Pension fund

Easy to use website. Good experience. Reviewed on: 16th January 2020

Good company

Is a good company, always keeps me updated. I really like Aviva for all my insurances. Reviewed on: 16th January 2020

Rubbish Website & Awful Customer Service Response Times

My employer has just swapped to Aviva as my Pension Provider and I am already having a very bad experience. The Website is very hard to use when it comes to swapping from my existing investment option to different funds. I tried phoning up their customer support and was put through to the wrong department. It has already taken 27 minutes (still waiting) to register a complaint. I haven't even managed to get through to someone that knows what they are doing yet! My recommendation is to swap your money to a more professional organisation such as Hargreaves Landsdown, AJ Bell or Fidelity. Reviewed on: 27th September 2019

Pension Statement Dropped Drastically

My husbands Friends Life Pension was making a steady increase each year. Aviva take over and suddenly in the December 2018 Statement. Big losses!! They are making back the money they paid to purchase Friends Life. All the usual excuses when we phoned them - the stock market - Brexit. They cannot and will not give the charges in £monetary values but only as percentages. Rip Off. Do we transfer the pension out now it has made big losses. Will the losses be worse this year?? Four years before retirement and feeling helpless. Reviewed on: 7th March 2019

Lost 50% funding in one year.

My pension since 2001 has been doing well in funding growth, suddenly I logged in on my account 10.12.2018 and shockingly 50 % of investment has been gone. NO idea where, no idea what happened. At least some calculation on my online account or something would have been helpful. I regret that I didn't transfer my pension somewhere else. Its like Aviva has fed me for 13 years with giving me a joy of growth of investment and suddenly in 2 years since 2016 50% money gone. I will see if I can leave them asap. Reviewed on: 10th December 2018

Show Nothing But Contempt for Customers

Aviva paid me money on 4 April 2018 which is in period 12 of the 2017 tax year. They incorrectly told HMRC the money was paid on 10 April 2018 which is period 1 of the 2018 tax year. This error by Aviva had cost me over £2000 in tax. Despite numerous calls, emails and a letter to Andy Briggs their CEO no action has been taken to rectify their mistake. They show contempt for Thier customers. Avoid at all costs Reviewed on: 9th November 2018

Wanted to up my Pension each month

Made a request to raise the amount of my Pension each Month.. never instated. ? phonecalls are left on Hold.. for 20 plus minutes until someone answers then its the wrong department, then same again left hanging on.. Fraustation is the Word! Incompetent, Slow, deaf.. what is it? Reviewed on: 2nd September 2018

Worse Customer Service than BT (and that's saying something!)

If you can ever get hold of anyone, it takes 40 minutes. You then find yourself being passed onto someone else. (And therefore back in the queue) Their complaints team are slow, defensive and obtuse. Nobody seems to know what they are doing and you will never get a straight answer to a simple question. Avoid like the plague. Reviewed on: 28th July 2018

Terrible Company

Just a terrible company I'm ashamed there a British company Reviewed on: 2nd April 2018

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