Smart Money People Logo

Aviva: Pension reviews

1.97
Based on 181 reviews, last reviewed 12th Dec 2025
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
18%
See only 4 star reviews
9%
See only 3 star reviews
1%
See only 2 star reviews
4%
See only 1 star reviews
68%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025
Adrian M's avatar
Adrian M

Latest lowest rating:

2

Extremely frustrating admin dept! Trying to arrange a one-off pension drawdown, I eventually got to speak to someone on my fourth time of ringing, who was polite and helpful. He explai... Read more Reviewed on: 12th December 2025
Craig Edwards's avatar
Craig Edwards

About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

Review Aviva: Pension now

Help others make smarter decisions by sharing your own experience. Write a review

Aviva Pension reviews (181)

Show Nothing But Contempt for Customers

1
Aviva paid me money on 4 April 2018 which is in period 12 of the 2017 tax year. They incorrectly told HMRC the money was paid on 10 April 2018 which is period 1 of the 2018 tax year. This error by Aviva had cost me over £2000 in tax. Despite numerous calls, emails and a letter to Andy Briggs their CEO no action has been taken to rectify their mistake. They show contempt for Thier customers. Avoid at all costs Reviewed on: 9th November 2018

Wanted to up my Pension each month

1
Made a request to raise the amount of my Pension each Month.. never instated. ? phonecalls are left on Hold.. for 20 plus minutes until someone answers then its the wrong department, then same again left hanging on.. Fraustation is the Word! Incompetent, Slow, deaf.. what is it? Reviewed on: 2nd September 2018

Worse Customer Service than BT (and that's saying something!)

1
If you can ever get hold of anyone, it takes 40 minutes. You then find yourself being passed onto someone else. (And therefore back in the queue) Their complaints team are slow, defensive and obtuse. Nobody seems to know what they are doing and you will never get a straight answer to a simple question. Avoid like the plague. Reviewed on: 28th July 2018

Terrible Company

1
Just a terrible company I'm ashamed there a British company Reviewed on: 2nd April 2018

DIABOLICAL

1
Awful customer service ,impossible to contact ,do not respond to emails. Do not consider. They are dreadful Reviewed on: 14th February 2018

Getting money from pension

1
Everything has been fine until I tried to get money from my fund. Website is excellent and easy to understand but as soon as I wanted money out I was met with numerous obstacles. Finally the appropriate forms were sent and filled in immediately. Surprise, surprise, the date came but the required money was not paid into my account. The reason? They had not received my forms! After reading other reviews, it sounds as though the Post Office take delight in losing forms meant for Aviva as well as those sent by them! Soooooo annoying! Reviewed on: 1st February 2018

shockingly bad customer service

1
Trying to take my pension as a lump sum found Aviva incredibly unhelpful. At best they were totally inefficient. Had to make numerous long phone calls just to get necessary forms. Frequently told forms would be sent but no forms received. Will not be dealing with Aviva again in any capacity Reviewed on: 16th November 2017

Stakeholder pension

5
Very happy with growth, investment choice and charges Reviewed on: 9th November 2017

Dire

1
Average wait on calls is over 30 minutes. Emails not answered .if you have your money with these clowns remove asap . Government should look into Aviva and fine them heavily for the current performance. Be warned Reviewed on: 9th October 2017

Pension

5
Had a query regarding my transfer value of my pension,the customer service team were very helpful Reviewed on: 27th July 2017

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Aviva?

  • Lifetime Mortgage

    from Aviva 5.00 from 3 reviews
    Aviva
  • Landlord Insurance

    from Aviva 4.57 from 3 reviews
    Aviva
  • Pet Insurance

    from Aviva 3.82 from 12 reviews
    Aviva
    View all products