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Aviva: Pension reviews

1.98
Based on 179 reviews, last reviewed 6th Oct 2025
100% decrease in 5 star reviews
in the past 90 days
100% decrease in 1 star reviews
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4%
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68%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025
Adrian M's avatar
Adrian M

Latest lowest rating:

2

Slow, understaffed and overpriced for what you get. Slow, understaffed and overpriced for what you get. £3000 a year for a platform where you hold for an hour, on multiple days. Cheerful staff if you d... Read more Reviewed on: 6th October 2025
Paul Shone's avatar
Paul Shone

About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (179)

Worse Customer Service than BT (and that's saying something!)

1
If you can ever get hold of anyone, it takes 40 minutes. You then find yourself being passed onto someone else. (And therefore back in the queue) Their complaints team are slow, defensive and obtuse. Nobody seems to know what they are doing and you will never get a straight answer to a simple question. Avoid like the plague. Reviewed on: 28th July 2018

Terrible Company

1
Just a terrible company I'm ashamed there a British company Reviewed on: 2nd April 2018

DIABOLICAL

1
Awful customer service ,impossible to contact ,do not respond to emails. Do not consider. They are dreadful Reviewed on: 14th February 2018

Getting money from pension

1
Everything has been fine until I tried to get money from my fund. Website is excellent and easy to understand but as soon as I wanted money out I was met with numerous obstacles. Finally the appropriate forms were sent and filled in immediately. Surprise, surprise, the date came but the required money was not paid into my account. The reason? They had not received my forms! After reading other reviews, it sounds as though the Post Office take delight in losing forms meant for Aviva as well as those sent by them! Soooooo annoying! Reviewed on: 1st February 2018

shockingly bad customer service

1
Trying to take my pension as a lump sum found Aviva incredibly unhelpful. At best they were totally inefficient. Had to make numerous long phone calls just to get necessary forms. Frequently told forms would be sent but no forms received. Will not be dealing with Aviva again in any capacity Reviewed on: 16th November 2017

Stakeholder pension

5
Very happy with growth, investment choice and charges Reviewed on: 9th November 2017

Dire

1
Average wait on calls is over 30 minutes. Emails not answered .if you have your money with these clowns remove asap . Government should look into Aviva and fine them heavily for the current performance. Be warned Reviewed on: 9th October 2017

Pension

5
Had a query regarding my transfer value of my pension,the customer service team were very helpful Reviewed on: 27th July 2017

Great customer care

4
The best part of aviva is their customer service teams. They are on the ball and friendly and would go out of their way to help you sort out your money problems. Their products are fairly average, but I'm sticking right where I am simply because of the wonderful service I received. Reviewed on: 7th July 2017

Solid performance from established company

4
Solid above average performance from a well established company whose products I first took out in 1979. Great online portal and customer service. Reviewed on: 5th July 2017

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