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LV (Liverpool Victoria): Life Insurance reviews

Name: Life Insurance
Rating: 3.25 (49 reviews)

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3.25

Based on 49 reviews, last reviewed 20th Aug 2026

200% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

65%

18%

Latest highest rating:

4

Good price, just too many spam calls I've been with LV for a few years and I think the package I'm on is ideal, but I keep getting calls trying to offer better deals, but not finding anyt... Read more Reviewed on: 20th August 2026

Latest lowest rating:

2

Too automated Tough to get full access to the policy Reviewed on: 20th August 2026

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About this product

Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews at Smart Money People to find out what other policy holders have to say.

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LV (Liverpool Victoria) Life Insurance reviews (49)

Too automated

Tough to get full access to the policy Reviewed on: 20th August 2026

Good price, just too many spam calls

I've been with LV for a few years and I think the package I'm on is ideal, but I keep getting calls trying to offer better deals, but not finding anything. Reviewed on: 20th August 2026

Friendly customer service

Friendly customer service made all the difference. I asked a lot of questions and they were helpful Reviewed on: 20th August 2026

Life insurance for type one diabetic

As a type one diabetic initialised a insurance broker to cover my life insurance needs. Lv were chosen as the main provider and I have not had any reason to question that choice. In fact I have won twice already using their active community feature that enters you into a draw. While perhaps there maybe cheaper alternatives I feel this was still a good decision for myself Reviewed on: 15th August 2026

BEWARE OF LV OVER 50'S INSURANCE SCAM.

BEWARE OF LV OVER 50'S INSURANCE SCAM. My elderly father has been paying £26.00 per month since 2009 on an over 50s Life Insurance policy starting with Asda insurance then taken over by LV insurance. Totalling £5200. I called them to change his address and was astounded to find the payout amount on death is £2044. You cannot cash this in and I am in the process of taking this to the media and financial ombudsman. Anyone else in the same position I welcome any advice. He may as well have used loan sharks. 120% profit from elderly people is scandalous. Predators! Reviewed on: 12th May 2026

I have life insurance and I received a phone call fr...

I have life insurance and I received a phone call from a person saying he was one of your managers i was very busy and said so.The person pushed into phoning back even though i said I wasn’t interested.When he phoned back I said again I wasn’t interested in upping my policy.His reply was an absolute disgrace he said I had wasted his time and if I wanted to cancel my insurance to do it myself he wasn’t my slave and to spend my money on burritos!Absolutely disgraceful just because he couldn’t get any more money out of me.He sounded Indian to me!!!I have a good mind to cancel my policy.This man needs a good talking to!! Reviewed on: 18th September 2025

Life insurance

I got my life insurance through LV I found the whole experience easy to do and was explained thoroughly everything I needed to know. Reviewed on: 4th September 2025

Excellent service, easy to sign up and competitive r...

Excellent service, easy to sign up and competitive rates , I found affordable insurance in LV Reviewed on: 13th January 2025

I recently signed up for LV Life Insurance, and I c...

I recently signed up for LV= Life Insurance, and I couldn’t be happier with the experience. The process was quick, easy, and straightforward, with clear explanations for each step. Their customer service team was incredibly helpful, answering all of my questions in a friendly and professional manner. What I love most about LV= is the flexibility in their policies. They offer a range of options to fit different needs and budgets, making it easy to find the right coverage for me and my family. The peace of mind that comes from knowing my loved ones are protected is invaluable. I highly recommend LV= Life Insurance for anyone looking for reliable coverage and great customer service! Reviewed on: 10th October 2024

LV have provided a good, value for money product for...

LV have provided a good, value for money product for my life insurance Reviewed on: 5th September 2024

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