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LV (Liverpool Victoria): Life Insurance reviews

Name: Life Insurance
Rating: 3.91 (45 reviews)

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3.91

Based on 45 reviews, last reviewed 12th May 2026

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

66%

18%

2 star

Latest highest rating:

5

Life insurance I got my life insurance through LV I found the whole experience easy to do and was explained thoroughly everything I needed to know. Reviewed on: 4th September 2025

Latest lowest rating:

1

BEWARE OF LV OVER 50'S INSURANCE SCAM. BEWARE OF LV OVER 50'S INSURANCE SCAM. My elderly father has been paying £26.00 per month since 2009 on an over 50s Life Insurance policy starting wit... Read more Reviewed on: 12th May 2026

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About this product

Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews at Smart Money People to find out what other policy holders have to say.

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LV (Liverpool Victoria) Life Insurance reviews (45)

My experience been positive so far

My experience been positive so far Reviewed on: 23rd August 2024

Easy no fuss insurance

Requested quote for life insurance a price I could afford and 12 months on I took out a second policy I had a policy with LV for my husband when he passed away and they were absolutely lovely I would definitely recommend them and have done so Reviewed on: 23rd August 2024

When you need them they will screw you

I requested a work-related ADHD assessment, which resulted in no diagnosis. Despite an NHS doctor confirming that ADHD is not a mental disorder, the insurer is claiming it triggers their mental disorder exclusion. To make matters worse, I don't even have ADHD. All this happened when I needed their support the most, while my 5-year-old was undergoing chemotherapy. It's astonishing how underhanded their actions have been, especially considering that many members of their board are solicitors, which makes the ombudsman hesitant to challenge them. Reviewed on: 20th May 2024

good, easy to understand

simple and easy to set up insurance policy Reviewed on: 13th September 2023

Unpredictable

Always eager to cancel your contract Reviewed on: 24th August 2023

Does what says on tin

Not had to claim it yet .... but cost of cover and return (for my wife) seems reasonable. Keep me regularly informed etc. Reviewed on: 23rd August 2023

Great. Been VERY VERY long time with them.

Great price, comunication. Been very long time with them Reviewed on: 22nd August 2023

Brilliant

Brilliant company with excellent prices and customer service! Reviewed on: 7th September 2022

Mo understanding of bereavement

Mother recently passed away at 93, found 3 LV policies she had told us about then tried to claim. Told she actually had 6 and some were pre 1950. On review the agent (who didnt show an ounce of care by the way) that 2 from 1928 and 1938 showed discrepcnncy on age logged therefore we needed the policies. Who has policies from 80-90 years ago? Asked him to pay ot for the 4 that were good and if necessary we could forego the others until and if we can find the others (unlikely) LV refused saying it was one claim. So after many decades of paing in so that we could afford her funeral, my mother remains unburied due to an uncaring company that is only interested in taking your money and not paying out. As part of her estate I dealt with Royl London who were brilliant. caring and payeid out each policy separately Reviewed on: 23rd June 2022

Perfect

I've been with LV for years now, best company I've been with. Easy to get a hold of, tells me all and more than I need to know, all information covered and have been fantastic help and always there. Very highly recommended Reviewed on: 29th August 2020

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