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LV (Liverpool Victoria): Life Insurance reviews

Name: Life Insurance
Rating: 3.42 (51 reviews)

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3.42

Based on 51 reviews, last reviewed 6th Sep 2026

400% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

18%

Latest highest rating:

5

LV - term life insurance LV are my current main life insurance policy provider (as a type 1 diabetic I have more than one policy to cover other aspects). They were recommende... Read more Reviewed on: 6th September 2026

Latest lowest rating:

2

Too automated Tough to get full access to the policy Reviewed on: 20th August 2026

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About this product

Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews at Smart Money People to find out what other policy holders have to say.

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LV (Liverpool Victoria) Life Insurance reviews (51)

Brilliant price

Great whole of life cove with guarenteed premiums and far cheaper than the likes of Sun Life for similar cover. Reviewed on: 3rd August 2017

Professional

Have made changes to the policy with no issues. I guess the real test would be if we needed to claim but touch wood not had o do that Reviewed on: 21st July 2017

Insurance ending

We clearly did not have clear advice that our life assurance would end near retirement , so from august our premiums would be quadrupled, So this is impossible for us Reviewed on: 4th July 2017

Life insurance

Really cheap life io , very good customer service Reviewed on: 10th May 2017

Setting up life insurance was a cinch!

I knew I was paying over the odds for my life assurance policy and I also wanted to add my husband to the policy so that we were both covered. The last policy I bought took an age to get up and running after filling in online forms, responding to emails and then having to go through a telephone interview and medical survey. So the thought of having to do this all over again for two of us was the reason for my delay. But, then I saw a cashback offer from Liverpool Victoria. The ball park costs quoted for a joint policy was only a few pounds more than what I was already paying and the cashback incentive was too good to ignore. The online application was quick and simple and fortunately our circumstances meant that there was no need for further questionnaires, telephone surveys or medicals. In less that 10 mins I had applied for and secured an affordable policy for me and my husband, offering great value for money. Not only that, but I had peace of mind that our family was taken care of and a nice cashback lump sum to look forward to in a few months time. I would recommend Liverpool Victoria's life cover to anyone. And with being married into a family of Scousers, I have the extra assurance of knowing that the company is a trustworthy and longstanding Liverpool based brand. Reviewed on: 15th March 2017

great help

was a great help to decide which life insurance was best for me friendly service would recommend Reviewed on: 6th August 2016

Great customer service

Easy to set up and the customer service over the phone was excellent - explained everything very clearly. A generous cashback bonus too, so I would certainly recommend them. Reviewed on: 1st August 2016

Transparent and good value

I took out life insurance with LV and was very impressed with their team. They were thorough, took time to explain everything and their policies and monthly premium were transparent and easy to understand. Documents arrived promptly and they've always taken their direct debit on time and correctly. Reviewed on: 28th March 2016

very helpful team

I using lv for few years now and very happy with support team. I made few changes on my policy and all the time job was done in high standarts. Reviewed on: 7th November 2015

Documents were clear and policy options very easy to cost and compare.

The process of creating my life assurance policy was quick and simple, I could amend benefits very easily to maximise benefits for my budget. Very high quality policy documents. No added extras and no upselling attempted. Reviewed on: 4th November 2015

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