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LV (Liverpool Victoria): Life Insurance reviews

Name: Life Insurance
Rating: 3.42 (51 reviews)

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3.42

Based on 51 reviews, last reviewed 6th Sep 2026

400% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

18%

Latest highest rating:

5

LV - term life insurance LV are my current main life insurance policy provider (as a type 1 diabetic I have more than one policy to cover other aspects). They were recommende... Read more Reviewed on: 6th September 2026

Latest lowest rating:

2

Too automated Tough to get full access to the policy Reviewed on: 20th August 2026

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About this product

Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews at Smart Money People to find out what other policy holders have to say.

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LV (Liverpool Victoria) Life Insurance reviews (51)

Unpredictable

Always eager to cancel your contract Reviewed on: 24th August 2023

Does what says on tin

Not had to claim it yet .... but cost of cover and return (for my wife) seems reasonable. Keep me regularly informed etc. Reviewed on: 23rd August 2023

Great. Been VERY VERY long time with them.

Great price, comunication. Been very long time with them Reviewed on: 22nd August 2023

Brilliant

Brilliant company with excellent prices and customer service! Reviewed on: 7th September 2022

Mo understanding of bereavement

Mother recently passed away at 93, found 3 LV policies she had told us about then tried to claim. Told she actually had 6 and some were pre 1950. On review the agent (who didnt show an ounce of care by the way) that 2 from 1928 and 1938 showed discrepcnncy on age logged therefore we needed the policies. Who has policies from 80-90 years ago? Asked him to pay ot for the 4 that were good and if necessary we could forego the others until and if we can find the others (unlikely) LV refused saying it was one claim. So after many decades of paing in so that we could afford her funeral, my mother remains unburied due to an uncaring company that is only interested in taking your money and not paying out. As part of her estate I dealt with Royl London who were brilliant. caring and payeid out each policy separately Reviewed on: 23rd June 2022

Perfect

I've been with LV for years now, best company I've been with. Easy to get a hold of, tells me all and more than I need to know, all information covered and have been fantastic help and always there. Very highly recommended Reviewed on: 29th August 2020

mr

All nice call handlers especially the handler who helped me renew my home insurance with LV Reviewed on: 29th August 2020

Great life cover, friendly and helpful advice

Just a great experience from start to finish Reviewed on: 13th July 2020

Excellent customer service

They are so empathetic. Kind & caring and amazingly patient. Fantastic people. Reviewed on: 12th July 2020

Trusted

Reliable, trusted, easy to do business with! Reviewed on: 23rd June 2020

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