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LV (Liverpool Victoria): Life Insurance reviews

View other LV (Liverpool Victoria) products
4.18
Based on 44 reviews, last reviewed 18th Sep 2025
100% decrease in 5 star reviews
in the past 90 days
100% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
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2 star
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7%

Latest highest rating:

5

Life insurance I got my life insurance through LV I found the whole experience easy to do and was explained thoroughly everything I needed to know. Reviewed on: 4th September 2025
Joanne K's avatar
Joanne K

Latest lowest rating:

1

I have life insurance and I received a phone call fr... I have life insurance and I received a phone call from a person saying he was one of your managers i was very busy and said so.The person pushed into ... Read more Reviewed on: 18th September 2025
GUY H's avatar
GUY H
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About this product

Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews at Smart Money People to find out what other policy holders have to say.

LV (Liverpool Victoria) Life Insurance reviews (44)

Review of the LV (Liverpool Victoria), Life Insurance:

Setting up life insurance was a cinch!

4
I knew I was paying over the odds for my life assurance policy and I also wanted to add my husband to the policy so that we were both covered. The last policy I bought took an age to get up and running after filling in online forms, responding to emails and then having to go through a telephone interview and medical survey. So the thought of having to do this all over again for two of us was the reason for my delay. But, then I saw a cashback offer from Liverpool Victoria. The ball park costs quoted for a joint policy was only a few pounds more than what I was already paying and the cashback incentive was too good to ignore. The online application was quick and simple and fortunately our circumstances meant that there was no need for further questionnaires, telephone surveys or medicals. In less that 10 mins I had applied for and secured an affordable policy for me and my husband, offering great value for money. Not only that, but I had peace of mind that our family was taken care of and a nice cashback lump sum to look forward to in a few months time. I would recommend Liverpool Victoria's life cover to anyone. And with being married into a family of Scousers, I have the extra assurance of knowing that the company is a trustworthy and longstanding Liverpool based brand. Reviewed on: 15th March 2017
Elizabeth Murphy's avatar
Elizabeth Murphy

Great life cover, friendly and helpful advice

5
Just a great experience from start to finish Reviewed on: 13th July 2020
Stephen Wilks's avatar
Stephen Wilks

Excellent customer service

5
They are so empathetic. Kind & caring and amazingly patient. Fantastic people. Reviewed on: 12th July 2020
Pisceangirl61's avatar
Pisceangirl61

Trusted

5
Reliable, trusted, easy to do business with! Reviewed on: 23rd June 2020
Becca Mills's avatar
Becca Mills

Great

5
Great 50+ claims team, highly recommended Reviewed on: 2nd December 2018
Ellie's avatar
Ellie

Great

4
Seems to do what it was on the tin. No complaints here Reviewed on: 8th September 2018
Chi's avatar
Chi

Recommended

5
Trust them with my life literally! What more can I say?! Reviewed on: 8th September 2018
Samuel's avatar
Samuel

Low thrills

3
A good policy with a good company but low on the perks side of things. Reviewed on: 7th September 2018
Ryan R's avatar
Ryan R

Brilliant value

5
I have my car, home and life insurance with LV and the service is always on point. Prices are competitive but not always the lowest of the low. Reviewed on: 6th September 2018
James's avatar
James

Fab value and cover

5
Fab value and cover really can't ask for more than that Reviewed on: 3rd August 2018
k83atie's avatar
k83atie

very good value

4
very good company with excellent communication and deliver in excellence Reviewed on: 19th September 2017
Cammy Fairbairn's avatar
Cammy Fairbairn

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