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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent service..highly reccomended

Purely pets have replied to every claim we have made promptly and professionally the service is excellent Reviewed on: 29th June 2020

cost effective with good service

so far so good but like all pet insurance goes higher with the age of the pet please see if this could be improved Reviewed on: 29th June 2020

Never had any problems with them

Buying insurance online was pain free. The options and service level was explained clearly and in plain English. Reviewed on: 29th June 2020

Pet insurance

Very friendly and well represented company. Nothing is ever to much trouble. Reviewed on: 29th June 2020

Amazing support during first pets bad time

Purely Pets gave us everything we could have wished for when our cat had bladder problems. Thank you Purely Pets for making this part so easy! Reviewed on: 29th June 2020

Great price and support

Easy to join with plenty of payment options to make it cheaper or have more cover Reviewed on: 29th June 2020

Good communication

Purely pets has very good communication and there very understanding on the phone I would recommend them to any one with a fur baby Reviewed on: 29th June 2020

Slow process but claims are paid

Takes about 4 weeks from sending my claim to having the money paid into my account. This is my third year with them and as my dog got Ill I have to stay with them otherwise his condition isn’t covered and my policy has doubled. My dog has a condition that means I have to claim regularly too. But I get paid eventually so is ok. Reviewed on: 29th June 2020

Pet insurance made easy

Got insurance for my dog for less than half my renewal quote.why go anywhere else?.thank you. Reviewed on: 29th June 2020

A good company

Deal with claims promptly. Helpful on phone Reviewed on: 29th June 2020

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