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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

has all run smoothly

everything has gone as expected. had no issues from set up to paperwork etc. all good Reviewed on: 31st July 2019

AMAZING!

Amazing experience from start to finish. Cannot praise them enough as they are like a breath of fresh air. Reviewed on: 30th July 2019

A 'Purrfect' Product

Fortunately, I have not needed to contact Purely Pets, nut I do have 'peace of mind' Reviewed on: 30th July 2019

Peace of mind and a great product

After losing my elderly cat who wasn't insured I took out pet insurance when we found a rescue cat 9 months later. The policy covers everything, was easy to set up and great value. Reviewed on: 30th July 2019

Easy to communicate and claims made in good time

have had to claim on two occasions and the process was easy and communication was good. took any stress away from claiming. Reviewed on: 29th July 2019

A difficult time made a little easier just when it was needed.

When my dog had a bad illness over a long period, the claim was dealt with quickly and without any fuss. I had the choice to deal with them myself or give them permission to deal with my pets surgery directly. I chose the latter. Every time a claim was put forward by my pets surgery, Purely Pets sent me emails to keep me updated through the whole process. The experience was made so much easier at a time that was difficult for us and our pet. Without the insurance we could not have afforded the treatment, and George would have died. Thankfully all is now well with our dog George. And may it continue. Reviewed on: 29th July 2019

Good customer service

Easy to use website and at a reasonable cost. Reviewed on: 29th July 2019

Fabulous standard of service

Two claims within a few days (one for the cat and the other for the dog) both dealt with efficiently and speedily Reviewed on: 29th July 2019

Great service, great price!

Friendly staff with excellent customer service! Reviewed on: 29th July 2019

Efficient no fuss service

From the vets sending in the claim form I found purely pets to be very efficient and informative about my claim. No fuss straight forward just what you need after the trauma of our dog being attacked Reviewed on: 29th July 2019

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