Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely Pets

I found this company very competitive. My online account is easy to use. I’ve made one claim and the process couldn’t be any simpler and payment was made quick. Reviewed on: 27th July 2019

GREAT COVER REASONABLE COST

EASY TO ARRANGE COVER, LIFETIME DOG INSURANCE AT REASONABLE RATES THANKFULLY I HAVE NOT HAD CLAIM SO FAR, SO I CANT COMMENT ON THAT SIDE OF THINGS Reviewed on: 27th July 2019

Highly recommend

Highly recommended, great customer service and very good cover for my beautiful pooch Reviewed on: 27th July 2019

claim

it took to long to settle claim Reviewed on: 27th July 2019

Empathic and super efficient dealing with me claim.

The straightforward process of my claim was so much appreciated at the sad loss of my beloved companion and friend.,When contacting Purely Pets the personnel showed the sympathy and sensitivity of people who knew and understood the grief and the simplicity of minimising the stress. Reviewed on: 27th July 2019

Happy Dog

My dog had a problem with an anal gland abscess and infections. Purely Pets paid out quickly and with no problems. Only downside is my next years insurance has doubled. Reviewed on: 27th July 2019

Excellent product very clear to understand .

Great company very easy to deal with. Clear product information. Great online site. Reviewed on: 27th July 2019

So far very good

Nothing to tell really, very efficient sign up but fortunately have not had need of the cover. Feel confident it will be fine if and when. Reviewed on: 27th July 2019

Amazing insurance for pets

I have been with purely pets for nearly 2 years now for my dog, they are fairly priced and easy to use. Reviewed on: 27th July 2019

Great insurance

Great insurance at a low price easy to get hold of I am now about to go through a claim so far been easy to contact Reviewed on: 27th July 2019

Alternative products

Pet insurance
from Frank Pet Insurance 0.00 from 0 reviews
Pet Insurance
from Allianz 1.92 from 8 reviews
Pet Insurance
from Petgevity 4.47 from 274 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub