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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Worry Free Pet Insurance

So helpful and understanding when we needed to make a claim. Our vets were paid directly which meant we could totally focus on our poorly pet. Reviewed on: 18th July 2021

Excellent product

Very easy to use website with different levels of cover to suite every pet owners needs. Extremely helpful contact centre staff, nothing too much trouble. Very competitive premium. Reviewed on: 18th July 2021

Easy to sign up. Provided everything I needed

It was so easy to insure my dog. Price was a lot better than my previous insurer with more added benifit Reviewed on: 18th July 2021

Brilliant service

Never had a prolem with this company, reasonable price for a high standard of cover. Reviewed on: 18th July 2021

The best protection for your pet

The online portal is easy to use. The prices are competitive and we are confident in knowing that if and when our dogs need treatment then we dont have to worry about the cost as much. Reviewed on: 17th July 2021

Excellent cover for a fair price.

I looked at many let insurers and found purely let’s a good all round insurer. Nit only a good price, but excellent cover and well respected. Reviewed on: 17th July 2021

Best pet insurance and best price

This is a the first time I’ve used purely pets and found the online firm east to complete Reviewed on: 17th July 2021

Best to be found

Scoured the Internet and phoned around, the level of cover is excellent and the cover price is brilliant, yes you could get cheaper, but the cover would be so reduced. My dog is in safe hands Reviewed on: 17th July 2021

No fuss

Easy and uncomplicated to arrange cover with no unnecessary time consuming questions to answer. Extremely competitively priced Reviewed on: 17th July 2021

Sympathetic and efficient

My dog became gravely ill and needed immediate treatment with scans and blood tests. The Vets dealt with the insurance payments as they knew the process. Purely personal were fast, efficient and sympathetic. A real relief to the whole family Reviewed on: 17th July 2021

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