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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Been very happy so far

5
Great value pet insurance and love the little touches like the monthly newsletter Reviewed on: 17th July 2021
Nick Bonney's avatar
Nick Bonney

Can't make 1 complaint

5
No bad words to say at present. Nothing but great experiences so far. Thank you! Reviewed on: 17th July 2021
Amanda Kirby's avatar
Amanda Kirby

Quick and easy to set up

2
But very slow and uncommunicative if you have claim....steer clear and save your money!! Reviewed on: 17th July 2021
Liz Mills's avatar
Liz Mills

Never disappointed

5
Very friendly and best quote for what my toby requires. Reviewed on: 17th July 2021
Ryan Coleman's avatar
Ryan Coleman

Fabulous!

5
Changed to Purely Pets after a shocking experience with a competitor. Fantastic cover, so simple to set up and light years better than the others out there. Reviewed on: 16th July 2021
Linda Smith's avatar
Linda Smith

Great customer service

5
I insured my previous dog with Purely Pets, had great service and support when I had to have him put to sleep, have also insured my current dog with them. Highly recommend. Reviewed on: 16th July 2021
Jayne's avatar
Jayne

great pet insurance

5
very good price for quality of cover provided good at keeoing in touch Reviewed on: 16th July 2021
Catriona Earl's avatar
Catriona Earl

Pet insurance

5
My dog has a lifetime illness and if I need advice it's solved right away. Excellent people to deal with Reviewed on: 16th July 2021
Graeme Watt 's avatar
Graeme Watt

Amazing

5
Fab cover at a reasonable cost ⭐️ Reviewed on: 16th July 2021
Megan Gardner's avatar
Megan Gardner

Pet insurance

5
Taking out my pet insurance was very easy to do & there rates at are very good for price and cover I would recommend them to anyone want pet insurance Reviewed on: 16th July 2021
Tony 's avatar
Tony

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