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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great

So far seem great. Was quick and easy to sign up and they had the lowest excess I could find. Happy so far Reviewed on: 24th July 2019

Great service around

Polite Efficient Great prices Happy with everything fast an speedy service 10/10 Reviewed on: 24th July 2019

Very helpful great company

Great company to deal wouldn’t insure my dog with anyone else Reviewed on: 24th July 2019

Satisfied Customer

Easy to switch my pet insurance, very helpful staff. Reviewed on: 24th July 2019

Great pet insurance!!

Great insurance and decent price! I’ve not had to claim yet, but based on positive customer service so far, I am confident when (and if) I need to make a claim in the future! Definitely recommend Purely Pets! Reviewed on: 24th July 2019

Great service

Our dog appears to be the dog who will get most illnesses etc and we have always had speedy response to our claims Reviewed on: 24th July 2019

Customer service

Anytime I’ve had a query the customer service has been very helpful. Reviewed on: 24th July 2019

Brilliant

Very good service and great customer service Reviewed on: 24th July 2019

Great cover at sensible price

Purely pets provide a good level of cover at a competitive price. Making a claim when I needed to was simple with speedy payout. Great job. Reviewed on: 24th July 2019

Courtesy to customers

When my husband passed away they made an error in transferring the policy to my name. When I contacted them I was treated with sympathy and sensitivity as they corrected the error. A follow up claim was handled quickly and efficiently, with excellent customer service all the way. Reviewed on: 24th July 2019

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