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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great value

5
Excellent company and so easy to sign upto. Good prices for what my dog is covered for Reviewed on: 24th July 2019

Great value compared to similar policies

5
Like for like policy but lower costs Reviewed on: 24th July 2019

Great Customer Service

5
When one of my beloved Cocker Spaniels has to be put to sleep, Purely Pets handled the claim wonderfully and cancelled the remainder of the policy immediately and ensure no further emails/payments ever referenced my wonderful furbaby again. Would recommend all day long. Reviewed on: 24th July 2019

Simple and good cover

5
So far my experience has been very easy, good value for money and lots for my money with purely pets Reviewed on: 24th July 2019

Quick & easy online application

5
Great service, quick & easy online application Reviewed on: 24th July 2019

Fantastic pet cover

5
Iv been with purely pets over 2yrs now, I had alot of questions at first and the staff were more than helpful answering all questions for me. The price increase each year is hardly anything compared to my previous insurer Reviewed on: 24th July 2019

Easy to set up and value for money

5
Very helpful and no hidden extras, all clear and value for money Reviewed on: 24th July 2019

Excellent Company

5
Fantastic service with my westie would highly recommend 100% every step of the way Reviewed on: 24th July 2019

Mrs

3
so far we are having a good experience Reviewed on: 24th July 2019

Great pet insurers

5
Have been with other pet insurers in the past but purely pets have been the best we've had Reviewed on: 24th July 2019

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