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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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1%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Great choice for pet insurance

5
I've been with Purely Pets for 4 years now and would definitely recommend them when considering insurance for your furry loved ones. Reviewed on: 18th July 2019
FA's avatar
FA

Great Company

5
Easy to deal with and very helpful Reviewed on: 17th July 2019
Leon's avatar
Leon

very happy with this company

4
this company all happy to help on the telephone. Help me out when I had a problem would recommend them Reviewed on: 17th July 2019
Ell's avatar
Ell

Quick and Easy

5
very simple and pleasant experience. Also Reasonably priced too. Reviewed on: 17th July 2019
Agnes's avatar
Agnes

Good

5
Purely let's have always paid out to me for a vet bill , and quite quickly Reviewed on: 16th July 2019
Tracey Camilleri's avatar
Tracey Camilleri

Good

5
Purely pets have delt with any claim quickly and fairly, I have never had any problems claiming money back for ruby my poodle Reviewed on: 16th July 2019
Tracey Camilleri's avatar
Tracey Camilleri

VAlue for money and very efficient

5
I have recommended Purely Pets to many friends as it is value for money and an efficient service. They give discount for more than one dog and insure your dogs if you take them with you abroad. Reviewed on: 16th July 2019
CAPO's avatar
CAPO

Really positive

5
Quibble and hassle free claims management. Easily contactable by phone. Personable, helpful and polite staff. Really good value too - a very modest increase of premium after a quite substantial claim for surgery to a cat. Thoroughly recommend. Reviewed on: 16th July 2019
Brian's avatar
Brian

Worry free insurance

5
I have always found the folk at Purely Pets to be friendly and easy to deal with. I have confidence in the product and always know that the staff will go the extra mile. Reviewed on: 16th July 2019
Emma Hall's avatar
Emma Hall

Good Service

5
I have always had good service from Purely Pets , they have always paid out promptlyon my claims as my Border Terrier has Diabetes there have been quite a few claims. I would not hesitate to recommend them Reviewed on: 16th July 2019
Brenda Aimers's avatar
Brenda Aimers

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