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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Pets in safe hands

Jack had a allergy last year everything from the vets to insurance went great can not fault there service would recommend them to anyone Reviewed on: 10th July 2019

Fab

Fabulous cover - Reviewed on: 10th July 2019

Good communication

Easy to contact and easy to find information Reviewed on: 10th July 2019

Pet insurance for 3 years

Very prompt in completing my claim for vet fees reimbursement following our dog's illness,treatment,and medications. Reviewed on: 10th July 2019

Very easy to set up insurance

Easy, simple forms that take no time to fill in. Reviewed on: 10th July 2019

Great pet plans

Easy to navigate the website, very clear what each policy is about. Love it!! Reviewed on: 10th July 2019

Swift action from start to end

Was looking for new pet insurance as previous was increased in a big way so found this on compared website. All sorted in no time Reviewed on: 10th July 2019

Great Service

Easy to use, competitively priced with great customer service. Reviewed on: 10th July 2019

Efficient Company

Dealt with my enquiry effectively and efficient so changed our insurance to them Reviewed on: 10th July 2019

Great policy

No hassle value for money pleasant staff Reviewed on: 10th July 2019

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