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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Pet Insurance

Only had one claim, but exceptionally speedy service & settlement Reviewed on: 10th July 2019

Great insurance company

I have had several claims with Purely Pets and they have paid out straightaway. They are easy to contact and you actually speak to a person! Reviewed on: 10th July 2019

Value for money insurance

Ideal cover at an unbeatable price. - very satisfied. Reviewed on: 10th July 2019

Good prices and level of cover

I have two dogs and our previous insurer was hiking up prices significantly Purely Pets offered a real worthwhile alternative which met our needs. Reviewed on: 10th July 2019

Great price!

Been really helpful if I’ve ever needed to call! Reviewed on: 10th July 2019

Good so far

Have been with PP for just over a year. Unfortunately have had to make a claim this month. It has been settled and I’m expecting a payment any day. So far so good. However, having read reviews I am dreading our renewal price next year and as my dog’s condition is lifelong I am now unable to get cover elsewhere. But my experience so far is good...let’s hope it continues! Reviewed on: 10th July 2019

Generally good insurance

We’ve had no problems claiming on our insurance for ongoing claims, however I do feel that the premium is hiked up vastly each year making it very unaffordable Reviewed on: 10th July 2019

Purely Pets

Really easy to complete and communication regarding policy and documents good. Great customer service would recommend to everyone looking for pet insurance at great price. Reviewed on: 10th July 2019

Very helpful staff

Staff have been very helpful when making claims for my border collie molly who has recently been through the wars . Thanks Reviewed on: 10th July 2019

Great service for my Purely Purrey Pets!

Easy, cost effective pet insurance you can count on! Reviewed on: 10th July 2019

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