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Purely Pets: Pet insurance reviews

4.71
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Excellent Service

5
Thankfully have only had to use them once or twice for investigatory procedures but there was never any problem and they paid out quickly. Reviewed on: 10th July 2019

Great cover and price!

5
After moving my insurance from another provider, Purely Pets had the cover level I wanted with a fantastic price and extras included- such as the vet phone service. Haven’t had to claim yet but so far so good! Reviewed on: 10th July 2019

very easy to set up the policy

5
excellent customer service when i had to make a claim. They took control of the whole process in a very stressful situation Reviewed on: 10th July 2019

Great company

5
Reasonably priced for the cover I wanted and the customer services team was really helpful and polite. Reviewed on: 10th July 2019

Good customer service

5
Have had to make a few claims which have been dealt with quickly and efficiently. Excellent customer service. Reviewed on: 10th July 2019

Excellent customer services

5
Excellent customer service. Easy to talk too. There when help is needed. Good policy for all pets Reviewed on: 10th July 2019

Amazing Service

5
Great insurer, clear easy to understand policies with excellent customer service. Reviewed on: 10th July 2019

Good pet insurance

4
Good customer service. No problem with my claim Reviewed on: 10th July 2019

Excellent pet insurance specialists

5
We have had insurance with Purely Pets for 5 years, during which time we have had several claims for operations and treatment for our pug Frankie. Each of these claims have been dealt with quickly and professionally by Purely Pets and we have found them to be helpful and easy to communicate with at all times. Reviewed on: 10th July 2019

Very Happy

5
Needed to make a claim - Purely Pets were quick to respond, good correspondence and no quibbles! Reviewed on: 10th July 2019

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