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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Very Happy

5
Needed to make a claim - Purely Pets were quick to respond, good correspondence and no quibbles! Reviewed on: 10th July 2019
HJ's avatar
HJ

My dog Charlie

5
I have a dog called Charlie with a life long condition I am insured with purely pets i send in my claims for his treatment and they are always dealt with very quickly and paid within ten days ive been with purely pets for seven years and would not leave for anyone else also their premiums are very competitive Reviewed on: 10th July 2019
George Mason's avatar
George Mason

Empathetic Customer Service

5
My dog Freddie has arthritis, Purely Pets accepted a claim for his stem cell therapy and supporting treatments without quibble. Freddie is 12 and inevitably his monthly premium increased. When I spoke to a Purely Pet rep explaining the new premium was more than I could afford they suggested a different package that reduced my premium & excess, still gave me enough cover and didn't exclude his existing conditions. I was very impressed with the empathy the rep showed. Reviewed on: 10th July 2019
Mark Bentley's avatar
Mark Bentley

Pet insurance

5
We have been insured for our precious little furry friend for 2 years now. We have no problems at all. They communicate with us & all is fine for us to stay insured with them. We are happy with the service we receive ⭐️ Reviewed on: 10th July 2019
Lou's avatar
Lou

Easy process to make a claim

5
I was very grateful with the service & the ease at making a claim for when my dog was ill Reviewed on: 10th July 2019
Dawn Bicknell's avatar
Dawn Bicknell

Really great service

5
I've been with Purely pets for my cat's insurance for several years now and I have always found them quick, responsive and kind when dealing with my claims. Reviewed on: 10th July 2019
Tulip Hambleton's avatar
Tulip Hambleton

Fantastic service

5
Purely pets provide caring affordable pet insurance to cover all my pets insurance needs. Reviewed on: 10th July 2019
demonicmike's avatar
demonicmike

Brilliant company

5
Purely pets have always been brilliant to deal with and pay any claims on time with no hassle. Would recommend to anyone. Reviewed on: 10th July 2019
Kate2020's avatar
Kate2020

Easiest claim

5
Unfortunately we had to use are insurance for an operation on our dog. Was the easiest application and quick to get the money back Reviewed on: 10th July 2019
Kelsey's avatar
Kelsey

Good value and service

5
Very good value, I’ve only had to claim once but it was very straightforward, quick and easy process. Reviewed on: 10th July 2019
Tom Betts 's avatar
Tom Betts

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