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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent Service

Thankfully have only had to use them once or twice for investigatory procedures but there was never any problem and they paid out quickly. Reviewed on: 10th July 2019

Great cover and price!

After moving my insurance from another provider, Purely Pets had the cover level I wanted with a fantastic price and extras included- such as the vet phone service. Haven’t had to claim yet but so far so good! Reviewed on: 10th July 2019

very easy to set up the policy

excellent customer service when i had to make a claim. They took control of the whole process in a very stressful situation Reviewed on: 10th July 2019

Great company

Reasonably priced for the cover I wanted and the customer services team was really helpful and polite. Reviewed on: 10th July 2019

Good customer service

Have had to make a few claims which have been dealt with quickly and efficiently. Excellent customer service. Reviewed on: 10th July 2019

Excellent customer services

Excellent customer service. Easy to talk too. There when help is needed. Good policy for all pets Reviewed on: 10th July 2019

Amazing Service

Great insurer, clear easy to understand policies with excellent customer service. Reviewed on: 10th July 2019

Good pet insurance

Good customer service. No problem with my claim Reviewed on: 10th July 2019

Excellent pet insurance specialists

We have had insurance with Purely Pets for 5 years, during which time we have had several claims for operations and treatment for our pug Frankie. Each of these claims have been dealt with quickly and professionally by Purely Pets and we have found them to be helpful and easy to communicate with at all times. Reviewed on: 10th July 2019

Very Happy

Needed to make a claim - Purely Pets were quick to respond, good correspondence and no quibbles! Reviewed on: 10th July 2019

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