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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent service

Excellent uncomplicated service. Nice to be able to speak to someone in person. Reviewed on: 15th July 2021

Good company

Insuring my dog with Purely Pets was a simple, straightforward procedure. The cost is very better than all the other insurance companies for the cover I wanted for Gyp. Reviewed on: 15th July 2021

Fantastic Pet Insurance!

Website very easy to use and navigate. Prices for each level of insurance extremely competitive, and in some cases cheaper for greater cover! Simply brilliant. Reviewed on: 15th July 2021

Quick response from customer service

Have taken out two life time Insuarance policies for my dogs, competitive prices and quick response from customer service when called for assistance Reviewed on: 15th July 2021

21/502890/FULL

telephoned agent to enrol my shih-tzu bitch & the person i spoke to was very polite gave me a comprehensive breakdown of the policy which helped me to make my decision.thankyou Reviewed on: 15th July 2021

Good company, would recommend

I've been using purely pets for over 6 years now I woukdnt use anyone else. Good prices, everything covered in the premium. Would definitely recommend Reviewed on: 15th July 2021

Very good cover at a competitive price

So easy to use the site and the cover is brilliant at a very reasonable price Reviewed on: 15th July 2021

Excellent cover,and so much more affordable than other providers for the same benefits.

My last providsr almost doubled our premium cost after a claim.I expected xome kind of rise,but nothing on the scale we were confronted with. Reviewed on: 15th July 2021

easy to deal with at an affordable price

I changed from a previous insurer who i stayed with for 6 years they kept increasing my policy every year even though I have never had a claim I now have a higher level of cover for 50% less cost Reviewed on: 15th July 2021

Highly Recommend

Great service, would highly recommend. Reviewed on: 15th July 2021

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