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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Top pet insurance

Peace of mind, great cover and easy to claim and feel supported... Reviewed on: 14th September 2020

Purely pet insurance

I would definitely recommend purely pets to family and friends as they have been a great insurance company for my dog Marley who has had heart trouble. Excellent company. Reviewed on: 14th September 2020

First six months have been great

We got a rescue dog just before lockdown. Only just got our insurance, which was easy to do online and then our dog needed surgery on his foot. Purely Pets were able to get the claim sorted by phone and finished online, with little fuss or bother. Happy to be with them for the lifetime of our lovely pet. Reviewed on: 14th September 2020

Fast, efficient service who go the extra mile

We are really pleased with the service and helpfulness of the staff, we were recommended and glad we went with purely pets, keep up the good work Reviewed on: 14th September 2020

Cheap easy

Cheapest quote, quick to set up, get back to you quickly, easy to put claim through Reviewed on: 13th September 2020

Very good value for money

Good value for money company , good customer service Reviewed on: 13th September 2020

Most reliable

It's a most reliable and not "heavy to your pocket" pet insurance. Reviewed on: 13th September 2020

Easy company to deal with

My pooch fell ill and I didn’t have to do a thing Purely Pets and my vets liaised with each other. This left my to focus on my dog Reviewed on: 13th September 2020

Great insurers

I’ve been with Purely Pets for a few months now. The insurance was easy and straight forward to set up. No complex forms to fill out. Great thank you. Reviewed on: 13th September 2020

Great value for money

Purley pets provide great value for money. Reviewed on: 13th September 2020

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