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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent product and service

No issues with policy price, set up and administration. 100% recommend. Reviewed on: 12th September 2020

Customer friendly

I find them easy to contact and the staff friendly and helpful. I;ve made one claim for an ongoing health issue with my Old English Sheepdog and unlike some insurers, they make every effort to settle rather than wriggle out of it. I have been very favourably impressed. Reviewed on: 12th September 2020

Excellent customer service

We unfortunately had to make a claim for our then puppy who was having seizures, the team at purely pets sorted our claim quickly and efficiently, making a hard time a little easier Reviewed on: 12th September 2020

5 star service

Really easy to sign up for pet insurance on line. Having contacted Purely Pets recently for an insurance claim the staff have been extremely helpful, patient and empathetic with me, explaining in detail how the claim procedure works. Reviewed on: 12th September 2020

peace of mind

rest easy that my much loved kitty will have good insurance cover if needed, which i hope it is not needed Reviewed on: 12th September 2020

Great customer service

During the initial sign up process then the following after care their services has been absolutely 5*. I would recommend them to everyone. Reviewed on: 12th September 2020

Slick customer experience

Using the purely pets website was a joy having experienced many others, it was quick and easy, simply because they had thought like their customers when designing it. The telephone customer service was excellent too, highly recommended. Reviewed on: 12th September 2020

Great service

Great service always helpful and since any queries in a timely manner Reviewed on: 12th September 2020

Thank you 5*

Amazing company, no problems at all. Always at the end of a phone to help Reviewed on: 12th September 2020

Good company

Value for money. I would definitely recommend Reviewed on: 12th September 2020

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