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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Good quick service

4
Quick easy forms to deal with can be paid direct to vet or yourself. Reasonable monthly payments for your insurance will include on going treatment as well would definitely recommend. Reviewed on: 11th September 2020
Liz Pepper's avatar
Liz Pepper

Great insurance, great price!

5
Purely Pets offered me the full cover I needed for my pet at a very reasonable monthly price where as some other companies were twice as much if not more! Reviewed on: 11th September 2020
Michael Armstrong's avatar
Michael Armstrong

Excellent

5
Superb service, no hassle and plenty of help when need. Excellent company Reviewed on: 11th September 2020
Robert Lamb's avatar
Robert Lamb

Safe and secure pet insurance

5
Straightforward pet insurance, provides you with peace of mind for your pets. Easy to register and receive regular updates throughout the insurance period. Reviewed on: 11th September 2020
Rose Ansell's avatar
Rose Ansell

Simply the best

4
Good value and solid cover for my dog Reviewed on: 11th September 2020
Jan Taylor's avatar
Jan Taylor

Great, no nonense service

5
Quick and easy claims process direct to your vet. Reviewed on: 11th September 2020
J Longbottom's avatar
J Longbottom

Only our first year....

5
Quite happy with Purely Pets...however after the first year without a claim the premium rose quite substantially. Reviewed on: 11th September 2020
Jean Jessica Cooper's avatar
Jean Jessica Cooper

Best pet insurance on the market

5
My 2 year Lottie had a mass removed purely pets were extremely caring and understood how upsetting this was for me they dealt with my claim in a very professional way and I have recommended them to my other dog loving friends well done purely pets you’re the best Reviewed on: 11th September 2020
Barbara Wray 's avatar
Barbara Wray

Great package

5
We have 3 digs of varying ages and the flexibility of the insurance worked well Reviewed on: 11th September 2020
Stuart Hatton's avatar
Stuart Hatton

Great service

5
Great customer service and competitive prices too Reviewed on: 11th September 2020
Kat Selling's avatar
Kat Selling

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