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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Customer Service is second to none.

5
When my dog had to have emergency surgery they were brilliant and settled the bill really quickly, they even phoned me a few days later to see how my dog was doing. Reviewed on: 11th September 2020

Good quick service

4
Quick easy forms to deal with can be paid direct to vet or yourself. Reasonable monthly payments for your insurance will include on going treatment as well would definitely recommend. Reviewed on: 11th September 2020

Great insurance, great price!

5
Purely Pets offered me the full cover I needed for my pet at a very reasonable monthly price where as some other companies were twice as much if not more! Reviewed on: 11th September 2020

Excellent

5
Superb service, no hassle and plenty of help when need. Excellent company Reviewed on: 11th September 2020

Safe and secure pet insurance

5
Straightforward pet insurance, provides you with peace of mind for your pets. Easy to register and receive regular updates throughout the insurance period. Reviewed on: 11th September 2020

Simply the best

4
Good value and solid cover for my dog Reviewed on: 11th September 2020

Great, no nonense service

5
Quick and easy claims process direct to your vet. Reviewed on: 11th September 2020

Only our first year....

5
Quite happy with Purely Pets...however after the first year without a claim the premium rose quite substantially. Reviewed on: 11th September 2020

Best pet insurance on the market

5
My 2 year Lottie had a mass removed purely pets were extremely caring and understood how upsetting this was for me they dealt with my claim in a very professional way and I have recommended them to my other dog loving friends well done purely pets you’re the best Reviewed on: 11th September 2020

Great package

5
We have 3 digs of varying ages and the flexibility of the insurance worked well Reviewed on: 11th September 2020

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