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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

I Will Renew

5
Offers a professional service for my dog, that is easy to access and at a competitive price. Reviewed on: 11th September 2020

Pet insurance

5
Easy to set up ,have had no problem x Reviewed on: 11th September 2020

Great Service

5
Great efficient service even though we were in lockdown. Reviewed on: 11th September 2020

Easy and straightforward

5
Easy to arrange great cover at a brilliant price Reviewed on: 11th September 2020

Good customer service

5
Forms are straightforward and staff always available to help Reviewed on: 11th September 2020

Quick and fair handling of claims at a reasonable premium

5
Happily, I’ve only had to make a couple of claims and they were dealt with quickly and fairly. And all at a competitive and reasonable premium. Reviewed on: 11th September 2020

Genuine

5
When it was time to get pet insurance for my new cat pebbles there was only one place to do this Purely Pets. They had been so supportive in the care of my previous cat Casper who in his later years had a long standing health condition which proved fairly expensive. No treatment or cost was ever questioned. Thank you Purley Pets I know Pebbles is safe with you. Reviewed on: 11th September 2020

Easy

5
I insured my 2 cats and found it very easy to do. I was able to get the right amount of cover for a brilliant price. Reviewed on: 11th September 2020

Stress free interaction.

5
My dog Ruby was desperately ill earlier this year and the dreadful situation was eased considerably by the customer care team. This was my first interaction and it was totally positive. Reviewed on: 11th September 2020

Customer Service is second to none.

5
When my dog had to have emergency surgery they were brilliant and settled the bill really quickly, they even phoned me a few days later to see how my dog was doing. Reviewed on: 11th September 2020

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