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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

I as fed up with pet insurance being so expensive and getting more expensive each year even though I didnt claim.

5
I must admit that I changed because they offered the best deal at the best price. Reviewed on: 11th September 2020

Helpful friendly

5
Settled claim quickly. Easy to follow access for claim forms. Very friendly and helpful team. Reviewed on: 11th September 2020

FAST EFFICIENT NO FUSS SETTLEMENT OF PET INSURANCE CLAIMS

5
Purely Pets gave me a fantastic A Star service when our Lab was attacked by another dog. With first class communication and service, we were assured and comforted when we were in distress and they went above and beyond, ensuring our claim was settled quickly and with minimum fuss. Can't fault them. Reviewed on: 11th September 2020

Excellent and friendly service

5
Spoke over the phone to one of their friendly advisers who answered all my questions and offered an excellent and friendly service. Would definitely recommend the company to all our friends and family. Reviewed on: 11th September 2020

Excellent service

5
I had to claim for my shih tzu and everything went smoothly and payment received quickly Reviewed on: 11th September 2020

Prince

5
I've been with pearly pets for going into two years now I had a little dog who had to be seen at the vets for a few months and the insurance people paid up his vet bills they kept me informed of everything that was going on when I had to speak to them over the phone they are so friendly and very helpful and understanding I have two more dogs insured with them and I have every confidence in them that if I need them that I can call on them to help with my vet bills I definitely recommend them to my friends Reviewed on: 11th September 2020

Really great.

5
Good price. Easy to use. Great website and interface. Reviewed on: 11th September 2020

Easy online access

5
Happy to do everything on line, emailed when there are updates, and the claims can be settled direct with my vets so I need to do very little. Good value for money too. Reviewed on: 11th September 2020

Great service

5
Very helpful in these difficult times Reviewed on: 11th September 2020

Excellent pet insurance

5
My claim was dealt with quickly and efficiently. I did have a query regarding payment and contacted purely pets my telephone, this issue was quickly resolved and also had an apology for the error. Friendly advisor on the telephone. Would recommend. Reviewed on: 11th September 2020

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