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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great insurance, great price!

Purely Pets offered me the full cover I needed for my pet at a very reasonable monthly price where as some other companies were twice as much if not more! Reviewed on: 11th September 2020

Excellent

Superb service, no hassle and plenty of help when need. Excellent company Reviewed on: 11th September 2020

Safe and secure pet insurance

Straightforward pet insurance, provides you with peace of mind for your pets. Easy to register and receive regular updates throughout the insurance period. Reviewed on: 11th September 2020

Simply the best

Good value and solid cover for my dog Reviewed on: 11th September 2020

Great, no nonense service

Quick and easy claims process direct to your vet. Reviewed on: 11th September 2020

Only our first year....

Quite happy with Purely Pets...however after the first year without a claim the premium rose quite substantially. Reviewed on: 11th September 2020

Best pet insurance on the market

My 2 year Lottie had a mass removed purely pets were extremely caring and understood how upsetting this was for me they dealt with my claim in a very professional way and I have recommended them to my other dog loving friends well done purely pets you’re the best Reviewed on: 11th September 2020

Great package

We have 3 digs of varying ages and the flexibility of the insurance worked well Reviewed on: 11th September 2020

Great service

Great customer service and competitive prices too Reviewed on: 11th September 2020

I as fed up with pet insurance being so expensive and getting more expensive each year even though I didnt claim.

I must admit that I changed because they offered the best deal at the best price. Reviewed on: 11th September 2020

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