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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Helpful friendly

Settled claim quickly. Easy to follow access for claim forms. Very friendly and helpful team. Reviewed on: 11th September 2020

FAST EFFICIENT NO FUSS SETTLEMENT OF PET INSURANCE CLAIMS

Purely Pets gave me a fantastic A Star service when our Lab was attacked by another dog. With first class communication and service, we were assured and comforted when we were in distress and they went above and beyond, ensuring our claim was settled quickly and with minimum fuss. Can't fault them. Reviewed on: 11th September 2020

Excellent and friendly service

Spoke over the phone to one of their friendly advisers who answered all my questions and offered an excellent and friendly service. Would definitely recommend the company to all our friends and family. Reviewed on: 11th September 2020

Excellent service

I had to claim for my shih tzu and everything went smoothly and payment received quickly Reviewed on: 11th September 2020

Prince

I've been with pearly pets for going into two years now I had a little dog who had to be seen at the vets for a few months and the insurance people paid up his vet bills they kept me informed of everything that was going on when I had to speak to them over the phone they are so friendly and very helpful and understanding I have two more dogs insured with them and I have every confidence in them that if I need them that I can call on them to help with my vet bills I definitely recommend them to my friends Reviewed on: 11th September 2020

Really great.

Good price. Easy to use. Great website and interface. Reviewed on: 11th September 2020

Easy online access

Happy to do everything on line, emailed when there are updates, and the claims can be settled direct with my vets so I need to do very little. Good value for money too. Reviewed on: 11th September 2020

Great service

Very helpful in these difficult times Reviewed on: 11th September 2020

Excellent pet insurance

My claim was dealt with quickly and efficiently. I did have a query regarding payment and contacted purely pets my telephone, this issue was quickly resolved and also had an apology for the error. Friendly advisor on the telephone. Would recommend. Reviewed on: 11th September 2020

AMAZING SERVICE

Purely Pets have been amazing! This was one of the best policies I could find for the money and was very easy to set up. Having never had to claim on pet insurance before, I have definitely made up for it this year!! In May my dog unfortunately broke her leg, shortly after I took out the policy, and had to have a plate fitted as her bone was so badly shattered. The break was healing nicely, but when she had her splint removed it had rubbed on her pad causing a nasty bacterial infection, which then also had to be treated 3-4 days a week over 3 weeks. All the bills put through by the two veterinary surgeries, these were processed quickly and paid directly to the them. I was notified at every stage of the claim process and have just been notified by text that the final payment has been made. So, one less stress for me and hopefully never to be repeated! All I can say is thank you so much Purely Pets and I would recommend you to all my friends! Reviewed on: 11th September 2020

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