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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Super easy to apply

Haven’t claimed yet but the whole process so far has been really easy and the price is good Reviewed on: 10th September 2020

Prompt and helpful

Premium decreased this year and claims procedures simple and fair Reviewed on: 10th September 2020

Always Efficient!!!

Been with these for years. Never had a problem. Always paid up on time. Always very helpful. Very pleased with their Company and Services. Reviewed on: 10th September 2020

Great insurance - easy and clear

Good price (especially for a senior cat) and when we had to make a claim it was easily done online Reviewed on: 10th September 2020

Happy pets

Signing up was easy and the supply of different options was good depending what you were after... never had to claim but happy with service. Reviewed on: 10th September 2020

Excellent customer service

Whenever I ring the person on the other end is Alway friendly and will go out of their way to help. If they are unsure of an answer they will always check. Information sent in email is always clear and easy to understand. Reviewed on: 10th September 2020

Great

havent had any dealing yet but great price for cover provided Reviewed on: 10th September 2020

Helpful

Everyone i have spoke to to help with a claim has went above and beyond to help me. Reviewed on: 10th September 2020

Excellent insurance

Helpful friendly and quick service Reviewed on: 10th September 2020

Quality service

No complaints, good service and very quick with dealing with queries and Claim Reviewed on: 10th September 2020

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