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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Good company

I have had to claim a few times last year no problems getting paid Reviewed on: 10th September 2020

Efficient & Friendly

Efficient & Friendly. Very competitive. Reviewed on: 10th September 2020

Excellent service

I'm on my second year with Purely Pets now and they're always helpful! Would always 100% recommend to anyone! Reviewed on: 10th September 2020

Reliable and reasonably priced.

I’ve been with Purely Pets for a few years now and I’m quite happy with them!! Fortunately I haven’t needed to claim anything yet(you be wood)but I’m sure if I did then they would walk me every step of the way!! Reviewed on: 10th September 2020

Affordable insurance

Affordable pet insurance with good cover Reviewed on: 10th September 2020

Great so far

This is only my first year with Purely Pets, but the switch and service so far is fantastic and I am definitely going to continue policy with them. Reviewed on: 10th September 2020

Superb

I have had to have numerous claims for my dog and I have to say they have been absolutely amazing and very quick at settling any claims. Cannot fault them at all. Reviewed on: 10th September 2020

Good value for money with good customer service

Easy to deal with when organising the policy Reviewed on: 10th September 2020

Good cover reasonable cost

Had no need to use policy this year, but its always nice to know you have good cover should the worst happen. Reviewed on: 10th September 2020

Excellent customer care

Always available to help and advise Reviewed on: 10th September 2020

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