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Purely Pets: Pet insurance reviews

4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Appalling

1
Avoid. Rejects claims but happily takes your monthly payments. READ REVIEWS!!! Reviewed on: 11th May 2023

Fantastic company !

5
They have been brilliant ,have both our dogs insured with them and one has had lymphoma since Feb 2020 ,claims have been a breeze ,don't know what we'd have done without them ! Reviewed on: 7th October 2021

Excellent service

5
Excellent service hassle free quick settlement of claims polite helpful courteous staff Reviewed on: 7th October 2021

Simply the Best.

5
Out of all the Insurance Companies I have used for my pets, this one gets the prize. Reviewed on: 7th October 2021

Excellent company

5
Friendly very informative staff Great price for the cover Reviewed on: 7th October 2021

Excellent service

5
Excellent service to us and very understanding when had to claim for our dog. Well done Reviewed on: 7th October 2021

Highly recommended Purely Pets.

5
The lady that took my call was so helpful.I always use Purely Pets as they are excellent in every way.I am more than happy with the cover they have provided,it gives me peace of mind if I need answers to any problems they are only a phone call away. Reviewed on: 7th October 2021

A great find.

5
After searching high and low for pet insurance for the age my doggie is, I found purely pets. My baby girls is nearly to be 10 years old. I'm so happy these guys took her on. Thank you for that. Reviewed on: 6th October 2021

Easy to set up and very helpful website.

5
Easy to set up online and to speak to a member of staff. They are all very helpful and polite. They price is very good too. Reviewed on: 6th October 2021

Would Highly Recommend

5
Great customer service, easy to apply for a claim, friendly and professional. Wouldn't go elsewhere. Highly recommend Reviewed on: 6th October 2021

Great customer service

5
So far I have received great customer service, easy to navigate site. Reviewed on: 6th October 2021